Is Vital Proteins sustainable?

Broadly yes — Vital Proteins averages 72/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Independent certifications on its products back part of the claim.

We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.

The evidence behind the answer

Cruelty-freeunverified

No third-party cruelty-free certification found on the products we track.

Third-party certifiedverified

We record 3 distinct certifications across this brand's products.

Scored with our public methodology.

More on Vital Proteins

Vital Proteins: frequently asked

Is Vital Proteins sustainable?+

Broadly yes — Vital Proteins averages 72/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Independent certifications on its products back part of the claim.

Vital Proteins: Cruelty-free?+

No third-party cruelty-free certification found on the products we track.

Vital Proteins: Vegan options?+

We have not verified certified vegan formulations for this brand.

Vital Proteins: Sells in mainland China?+

We have not confirmed this brand's mainland China distribution.

Vital Proteins: Third-party certified?+

We record 3 distinct certifications across this brand's products.

What is Vital Proteins's ethics score?+

Vital Proteins averages 72/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.