Is Wild ethical and cruelty-free?
Yes — Wild scores 96/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
The evidence, signal by signal
Cruelty-freeverified
At least one product in our database carries a third-party cruelty-free certification.
Vegan optionsverified
Certified vegan products appear in this brand's range.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Scored with our public methodology.
Wild products we score

A Carbon-Negative certified travel kit featuring a refillable aluminum applicator and plastic-free, compostable deodorant refills.
More on Wild
Is Wild ethical? FAQs
Is Wild cruelty-free?+
At least one product in our database carries a third-party cruelty-free certification.
Does Wild have vegan products?+
Certified vegan products appear in this brand's range.
Does Wild sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is Wild's ethics score?+
Wild averages 96/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Wild?+
See our full list of ethical alternatives to Wild for better-scoring options in the same categories.