The verdict
Is Ecos Laundry Detergent (Magnolia & Lily) worth it?
Yes — Ecos Laundry Detergent (Magnolia & Lily) is one of the stronger picks we track in home & cleaning. It holds 4 verified certifications (EPA Safer Choice, Leaping Bunny, B Corp). Priced in the $ band.
- Cruelty-freeYes
- VeganYes
- Plastic-free packagingUnverified
- Recyclable / compostableUnverified
- Palm-oil safeUnverified
- Certified organicUnverified
- Fair labourYes
Ecos
Ecos Laundry Detergent (Magnolia & Lily)
Ethics Score
Composite of certifications, ingredient analysis, and sustainability practices.
Certifications
Buy From
* Affiliate links help support EthiCompare's mission.
Customer Rating
Best for
Value-conscious families seeking a widely available, plant-based detergent with strong corporate ethics.
AI Ethics Review
Ecos is a majority women-owned and family-operated company producing plant-powered cleaning products in carbon-neutral, water-neutral, and zero-waste-certified facilities.
Gallery
Claim-by-claim check
The questions shoppers ask most about Ecos Laundry Detergent (Magnolia & Lily), answered from certifications, tags and sourcing notes on file.
- Is Ecos Laundry Detergent (Magnolia & Lily) cruelty-free?
- Yes — we found a verified cruelty-free claim or certification for Ecos Laundry Detergent (Magnolia & Lily).
- Is Ecos Laundry Detergent (Magnolia & Lily) vegan?
- Yes — Ecos Laundry Detergent (Magnolia & Lily) is described as vegan or fully plant-based.
- Is Ecos Laundry Detergent (Magnolia & Lily) plastic-free?
- Unverified — we have no plastic-free packaging claim on record for Ecos Laundry Detergent (Magnolia & Lily).
- Is Ecos Laundry Detergent (Magnolia & Lily) recyclable or compostable?
- Unverified — end-of-life handling for Ecos Laundry Detergent (Magnolia & Lily) is not documented in our data.
- Does Ecos Laundry Detergent (Magnolia & Lily) avoid problem palm oil?
- Unverified — no palm-oil policy is recorded for Ecos Laundry Detergent (Magnolia & Lily).
- Is Ecos Laundry Detergent (Magnolia & Lily) certified organic?
- Unverified — no organic certification is on file for Ecos Laundry Detergent (Magnolia & Lily).
- Is Ecos Laundry Detergent (Magnolia & Lily) fairly made?
- Yes — Ecos Laundry Detergent (Magnolia & Lily) is backed by a labour or fair-trade standard.
Ethics Breakdown
Each pillar is independently scored from public certifications, ingredient/material sourcing, and brand disclosures, then averaged into the composite Ethics Score above.
How it compares in Home & Cleaning
Benchmarked against 3 other published products in the same category.
0%
of compared products score lower
-14
points vs the category average
4
verified certifications on file
In-Depth Review
Plant-Powered Cleaning Heritage
Ecos (formerly Earth Friendly Products) has been a pioneer in the green cleaning space for over 50 years. Their Magnolia & Lily laundry detergent is a testament to the fact that high-performance cleaning doesn't require harsh synthetic chemicals. Utilizing the power of coconuts as a natural surfactant, Ecos lifts dirt and odors while remaining pH balanced and gentle on fabrics. As a majority women-owned business, Ecos has integrated social and environmental responsibility into every facet of its operation.
The Gold Standard of Manufacturing
What sets Ecos apart is not just the formula, but how it is made. The company operates four manufacturing facilities across the United States that have achieved the 'trifecta' of sustainability: carbon neutrality, water neutrality, and Platinum-level Zero Waste certification. This means that every bottle of detergent produced has a significantly lower impact on the climate than conventional competitors.
| Attribute | Measurement |
|---|---|
| Manufacturing Energy | 100% Renewable |
| Waste Diversion | Over 95% |
| Packaging | Recyclable HDPE |
A Safer Choice for Families
The product carries the EPA Safer Choice label, meaning every ingredient has been screened by the Environmental Protection Agency to ensure it meets stringent human health and environmental criteria. It is free from 1,4-dioxane, formaldehyde, and phthalates, making it a safe choice for families with children and pets. The inclusion of a built-in fabric softener also reduces the need for additional products, further minimizing household waste and spend.
- Contains natural essential oils for a delicate, non-synthetic fragrance.
- Highly concentrated formula provides up to 100 loads per bottle.
- Greywater and septic safe, promoting healthy local water systems.
- Majority women-owned and family-operated since 1967.
"We believe that cleaning your home shouldn't mean dirtying the planet. Our goal is to make effective, green cleaning affordable for every household." - Kelly Vlahakis-Hanks, CEO
Pros
- ✓High load count for the price
- ✓Produced in zero-waste factories
- ✓Subtle, natural fragrance
Cons
- ✗Plastic bottle (though recyclable)
- ✗Large bottle can be heavy to pour
Key Facts
- Brand
- Ecos
- Category
- Home & Cleaning
- Ethics Score
- 84/100
- Price Range
- $ (≈ $15.99)
- Avg Rating
- 4.6/5 (12400 reviews)
- Size
- 100 fl oz
- Format
- Liquid
- Origin
- Made in USA
- Load Count
- 100 Loads
- Machine Type
- HE & Standard
- Biodegradable
- Yes
- Certifications
- EPA Safer Choice, Leaping Bunny, B Corp, Vegan
🌱 Sustainability
Manufactured in carbon-neutral and water-neutral facilities. Zero-waste certified production.
🧪 Ingredients & Materials
Derived from coconut-based surfactants. No synthetic dyes or brighteners. pH balanced.
Price & where to buy
Typically around $15.99 — prices change often, so check the live listing.
Affiliate links — we may earn a commission at no extra cost to you. It never affects the ethics score.
What Reviewers Say
"The only detergent I've used for 10 years. Safe for my kids and the planet."
"Great value for an eco-friendly brand."
"I love that it already has softener in it—saves me a step and money."
Frequently Asked Questions
Is Ecos Laundry Detergent (Magnolia & Lily) by Ecos ethically made?+
Yes. Ecos Laundry Detergent (Magnolia & Lily) earns an EthiCompare ethics score of 84/100, backed by third-party certifications including EPA Safer Choice, Leaping Bunny, B Corp, Vegan. Ecos is a majority women-owned and family-operated company producing plant-powered cleaning products in carbon-neutral, water-neutral, and zero-waste-certified facilities.
Is Ecos Laundry Detergent (Magnolia & Lily) worth buying?+
Ecos Laundry Detergent (Magnolia & Lily) scores 84/100 on our ethics rating. That puts it in the upper band of the products we track, so it is a defensible buy on ethics grounds.
Is Ecos Laundry Detergent (Magnolia & Lily) cruelty-free?+
Yes — Ecos Laundry Detergent (Magnolia & Lily) carries a third-party cruelty-free certification (EPA Safer Choice, Leaping Bunny, B Corp, Vegan).
Is Ecos Laundry Detergent (Magnolia & Lily) vegan?+
Yes — Ecos Laundry Detergent (Magnolia & Lily) holds a certified vegan claim.
What are the best alternatives to Ecos Laundry Detergent (Magnolia & Lily)?+
We list higher-scoring home & cleaning products from other brands on this page, and a full set of ethical alternatives to Ecos on its alternatives page.
What certifications does Ecos Laundry Detergent (Magnolia & Lily) hold?+
Ecos Laundry Detergent (Magnolia & Lily) holds the following certifications: EPA Safer Choice, Leaping Bunny, B Corp, Vegan. These independent verifications cover sourcing, animal welfare, environmental impact, and ingredient safety.
How sustainable is Ecos Laundry Detergent (Magnolia & Lily)?+
Manufactured in carbon-neutral and water-neutral facilities. Zero-waste certified production.
What are the key ingredients or materials in Ecos Laundry Detergent (Magnolia & Lily)?+
Derived from coconut-based surfactants. No synthetic dyes or brighteners. pH balanced.
How much does Ecos Laundry Detergent (Magnolia & Lily) cost?+
Ecos Laundry Detergent (Magnolia & Lily) is priced in the $ range for home & cleaning. Visit the retailer links above for current pricing.
Where can I buy Ecos Laundry Detergent (Magnolia & Lily)?+
Ecos Laundry Detergent (Magnolia & Lily) is available from the brand's official website and major retailers. The product page above lists every verified retailer we track.
Is Ecos Laundry Detergent (Magnolia & Lily) plastic-free?+
Unverified — we have no plastic-free packaging claim on record for Ecos Laundry Detergent (Magnolia & Lily).
Is Ecos Laundry Detergent (Magnolia & Lily) recyclable or compostable?+
Unverified — end-of-life handling for Ecos Laundry Detergent (Magnolia & Lily) is not documented in our data.
Does Ecos Laundry Detergent (Magnolia & Lily) avoid problem palm oil?+
Unverified — no palm-oil policy is recorded for Ecos Laundry Detergent (Magnolia & Lily).
Is Ecos Laundry Detergent (Magnolia & Lily) certified organic?+
Unverified — no organic certification is on file for Ecos Laundry Detergent (Magnolia & Lily).
Is Ecos Laundry Detergent (Magnolia & Lily) fairly made?+
Yes — Ecos Laundry Detergent (Magnolia & Lily) is backed by a labour or fair-trade standard.
Customer Reviews
Write a review
Sign in to leave a review for Ecos Laundry Detergent (Magnolia & Lily).
No customer reviews yet — be the first to share your experience.
Questions & Answers
0 questionsNo approved questions yet. Be the first to ask about Ecos Laundry Detergent (Magnolia & Lily).
Looking for a cheaper, equally ethical alternative?
We hand-pick dupes with equal or higher ethics score and equal or lower price.
See ethical dupes for Ecos Laundry Detergent (Magnolia & Lily) →Similar Products
The gold standard for multi-purpose ethical cleaning, featuring organic oils and fair trade sourcing in a post-consumer recycled bottle.
The gold standard for multi-purpose ethical cleaning, this concentrated soap is built on fair trade principles and regenerative agriculture.
The gold standard of ethical cleaning; a multi-use, highly concentrated liquid soap made with organic oils and fair trade ingredients.
