The verdict
Is Natural Baby Shampoo & Wash worth it?
Yes — Natural Baby Shampoo & Wash is one of the stronger picks we track in baby & kids. It holds 4 verified certifications (EWG Verified, Cruelty-Free, B Corp). Priced in the $ band.
- Cruelty-freeYes
- VeganYes
- Plastic-free packagingUnverified
- Recyclable / compostableYes
- Palm-oil safeUnverified
- Certified organicUnverified
- Fair labourYes
Babies On Board
Natural Baby Shampoo & Wash
Ethics Score
Composite of certifications, ingredient analysis, and sustainability practices.
Certifications
Buy From
* Affiliate links help support EthiCompare's mission.
Customer Rating
Best for
Newborns and children with sensitive skin or allergies.
AI Ethics Review
A plant-based, dermatologically tested 2-in-1 cleanser formulated for the most sensitive newborn skin.
Gallery
Claim-by-claim check
The questions shoppers ask most about Natural Baby Shampoo & Wash, answered from certifications, tags and sourcing notes on file.
- Is Natural Baby Shampoo & Wash cruelty-free?
- Yes — we found a verified cruelty-free claim or certification for Natural Baby Shampoo & Wash.
- Is Natural Baby Shampoo & Wash vegan?
- Yes — Natural Baby Shampoo & Wash is described as vegan or fully plant-based.
- Is Natural Baby Shampoo & Wash plastic-free?
- Unverified — we have no plastic-free packaging claim on record for Natural Baby Shampoo & Wash.
- Is Natural Baby Shampoo & Wash recyclable or compostable?
- Yes — Natural Baby Shampoo & Wash is described as recyclable, refillable, compostable or biodegradable.
- Does Natural Baby Shampoo & Wash avoid problem palm oil?
- Unverified — no palm-oil policy is recorded for Natural Baby Shampoo & Wash.
- Is Natural Baby Shampoo & Wash certified organic?
- Unverified — no organic certification is on file for Natural Baby Shampoo & Wash.
- Is Natural Baby Shampoo & Wash fairly made?
- Yes — Natural Baby Shampoo & Wash is backed by a labour or fair-trade standard.
Ethics Breakdown
Each pillar is independently scored from public certifications, ingredient/material sourcing, and brand disclosures, then averaged into the composite Ethics Score above.
How it compares in Baby & Kids
Benchmarked against 3 other published products in the same category.
0%
of compared products score lower
-11
points vs the category average
4
verified certifications on file
In-Depth Review
Purity in Every Drop
Babies On Board (a brand by Pipette) sets a new bar for safety in the baby cosmetic industry. Their flagship Shampoo & Wash is built around Squalane—a moisturizing superhero that mimics the vernix (the protective coating babies are born with). This squalane is derived from sustainable sugarcane rather than shark liver, making it both highly effective and ethically sourced.
Scientifically Backed Safety
The product is EWG Verified, meaning it meets the Environmental Working Group's strictest criteria for transparency and health. It avoids over 2,000 potentially harmful ingredients, including sulfates, parabens, phthalates, and synthetic fragrances. Instead, it uses mild, plant-derived cleansers that effectively remove dirt without stripping the skin's natural oils.
| Ingredient | Purpose | Source |
|---|---|---|
| Squalane | Deeply Hydrating | Sugarcane |
| Glycolipids | Gentle Cleansing | Plant-based |
| Glycerin | Moisture Retention | Vegetable Oil |
This Wash is tear-free and pH-balanced, ensuring that bath time remains a joyful experience rather than a struggle with irritation. The brand’s commitment as a B Corp ensures that they maintain high social and environmental performance, balancing profit with purpose. The formulation is vegan and has never been tested on animals, earning its Leaping Bunny certification.
"We believe that every baby deserves the cleanest, safest products, backed by the highest standards of science and ethics."
- Dermatologist tested and pediatrician approved.
- Hypoallergenic and safe for eczema-prone skin.
- Carbon-neutral shipping options available from brand site.
Pros
- ✓EWG Verified for safety
- ✓Very affordable for a premium brand
- ✓Environmentally superior squalane sourcing
Cons
- ✗Fragrance-free version has a slightly nutty scent
- ✗Pump can be tricky to unlock
Key Facts
- Brand
- Babies On Board
- Category
- Baby & Kids
- Ethics Score
- 87/100
- Price Range
- $ (≈ $10)
- Avg Rating
- 4.7/5 (15600 reviews)
- Form
- Gel-to-foam wash
- Volume
- 12 fl oz
- Fragrance
- None / Essential Oils
- Skin Type
- Sensitive / All
- Key Ingredient
- Sugarcane Squalane
- Certifications
- EWG Verified, Cruelty-Free, B Corp, Non-GMO
🌱 Sustainability
Bottles are made from recyclable materials; Sugarcane-derived squalane is a carbon-negative process.
🧪 Ingredients & Materials
Star ingredient: Hemisqualane; No synthetic fragrances; No petroleum-derived ingredients.
Price & where to buy
Typically around $10 — prices change often, so check the live listing.
Affiliate links — we may earn a commission at no extra cost to you. It never affects the ethics score.
What Reviewers Say
"The only thing that didn't make my son's eczema flare up."
"Incredible ingredients for the price point."
"I use this for myself too—it's that gentle."
Frequently Asked Questions
Is Natural Baby Shampoo & Wash by Babies On Board ethically made?+
Yes. Natural Baby Shampoo & Wash earns an EthiCompare ethics score of 87/100, backed by third-party certifications including EWG Verified, Cruelty-Free, B Corp, Non-GMO. A plant-based, dermatologically tested 2-in-1 cleanser formulated for the most sensitive newborn skin.
Is Natural Baby Shampoo & Wash worth buying?+
Natural Baby Shampoo & Wash scores 87/100 on our ethics rating. That puts it in the upper band of the products we track, so it is a defensible buy on ethics grounds.
Is Natural Baby Shampoo & Wash cruelty-free?+
Yes — Natural Baby Shampoo & Wash carries a third-party cruelty-free certification (EWG Verified, Cruelty-Free, B Corp, Non-GMO).
Is Natural Baby Shampoo & Wash vegan?+
Natural Baby Shampoo & Wash does not carry a certified vegan claim in our database. Check the ingredient notes above and the brand's own disclosure before buying.
What are the best alternatives to Natural Baby Shampoo & Wash?+
We list higher-scoring baby & kids products from other brands on this page, and a full set of ethical alternatives to Babies On Board on its alternatives page.
What certifications does Natural Baby Shampoo & Wash hold?+
Natural Baby Shampoo & Wash holds the following certifications: EWG Verified, Cruelty-Free, B Corp, Non-GMO. These independent verifications cover sourcing, animal welfare, environmental impact, and ingredient safety.
How sustainable is Natural Baby Shampoo & Wash?+
Bottles are made from recyclable materials; Sugarcane-derived squalane is a carbon-negative process.
What are the key ingredients or materials in Natural Baby Shampoo & Wash?+
Star ingredient: Hemisqualane; No synthetic fragrances; No petroleum-derived ingredients.
How much does Natural Baby Shampoo & Wash cost?+
Natural Baby Shampoo & Wash is priced in the $ range for baby & kids. Visit the retailer links above for current pricing.
Where can I buy Natural Baby Shampoo & Wash?+
Natural Baby Shampoo & Wash is available from the brand's official website and major retailers. The product page above lists every verified retailer we track.
Is Natural Baby Shampoo & Wash plastic-free?+
Unverified — we have no plastic-free packaging claim on record for Natural Baby Shampoo & Wash.
Is Natural Baby Shampoo & Wash recyclable or compostable?+
Yes — Natural Baby Shampoo & Wash is described as recyclable, refillable, compostable or biodegradable.
Does Natural Baby Shampoo & Wash avoid problem palm oil?+
Unverified — no palm-oil policy is recorded for Natural Baby Shampoo & Wash.
Is Natural Baby Shampoo & Wash certified organic?+
Unverified — no organic certification is on file for Natural Baby Shampoo & Wash.
Is Natural Baby Shampoo & Wash fairly made?+
Yes — Natural Baby Shampoo & Wash is backed by a labour or fair-trade standard.
Customer Reviews
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Questions & Answers
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