The verdict
Is Natural Charcoal & Matcha Toothpaste worth it?
Yes — Natural Charcoal & Matcha Toothpaste is one of the stronger picks we track in beauty & personal care. It holds 4 verified certifications (Vegan, Cruelty-Free, FSC Certified). Priced in the $ band.
- Cruelty-freeYes
- VeganYes
- Plastic-free packagingYes
- Recyclable / compostableYes
- Palm-oil safeUnverified
- Certified organicUnverified
- Fair labourUnverified
Waken
Natural Charcoal & Matcha Toothpaste
Ethics Score
Composite of certifications, ingredient analysis, and sustainability practices.
Certifications
Buy From
* Affiliate links help support EthiCompare's mission.
Customer Rating
Best for
Eco-conscious retirees looking for a stylish, plastic-free bathroom.
AI Ethics Review
An award-winning UK brand offering a sophisticated, fluoride-based alternative to plastic-tube toothpastes, housed in a beautiful, infinitely recyclable aluminum tube.
Gallery
Claim-by-claim check
The questions shoppers ask most about Natural Charcoal & Matcha Toothpaste, answered from certifications, tags and sourcing notes on file.
- Is Natural Charcoal & Matcha Toothpaste cruelty-free?
- Yes — we found a verified cruelty-free claim or certification for Natural Charcoal & Matcha Toothpaste.
- Is Natural Charcoal & Matcha Toothpaste vegan?
- Yes — Natural Charcoal & Matcha Toothpaste is described as vegan or fully plant-based.
- Is Natural Charcoal & Matcha Toothpaste plastic-free?
- Yes — Natural Charcoal & Matcha Toothpaste is packaged without plastic, or in plastic-free wrap.
- Is Natural Charcoal & Matcha Toothpaste recyclable or compostable?
- Yes — Natural Charcoal & Matcha Toothpaste is described as recyclable, refillable, compostable or biodegradable.
- Does Natural Charcoal & Matcha Toothpaste avoid problem palm oil?
- Unverified — no palm-oil policy is recorded for Natural Charcoal & Matcha Toothpaste.
- Is Natural Charcoal & Matcha Toothpaste certified organic?
- Unverified — no organic certification is on file for Natural Charcoal & Matcha Toothpaste.
- Is Natural Charcoal & Matcha Toothpaste fairly made?
- Unverified — no independent labour standard is recorded for Natural Charcoal & Matcha Toothpaste.
Ethics Breakdown
Each pillar is independently scored from public certifications, ingredient/material sourcing, and brand disclosures, then averaged into the composite Ethics Score above.
How it compares in Beauty & Personal Care
Benchmarked against 3 other published products in the same category.
0%
of compared products score lower
-6
points vs the category average
4
verified certifications on file
In-Depth Review
Elevate Your Oral Care Routine
Oral care is often the most overlooked part of a sustainable lifestyle transition. Waken, a London-based dental care brand, is changing that by proving that eco-friendly toothpaste can be both effective and aesthetically pleasing. Their Charcoal & Matcha toothpaste is a standout 'hidden gem' that replaces conventional, non-recyclable tubes with a stylish aluminum version that looks stunning in a minimalist bathroom.
For the retiree looking to downsize, Waken represents a move toward quality over quantity. Instead of buying bulk packs of plastic tubes, one tube of Waken provides a premium experience with every brush. The flavor profile—Matcha and Mint—is sophisticated and subtle, a welcome change from the saccharine, artificial flavors of mainstream brands. This makes it particularly appealing to those who appreciate refined, natural tastes.
| Feature | Eco-Benefit |
|---|---|
| Aluminum Tube | Infinitely recyclable vs. plastic |
| Carbon Neutral | Offsetting 100% of production emissions |
| FSC Paper | Responsible forest management for boxes |
- Contains fluoride to protect against cavities.
- Charcoal helps naturally whiten teeth without abrasive bleaching.
- Vegan-friendly and never tested on animals.
The modest-fashion friendly aspect comes through the brand’s commitment to purity and botanical ingredients. It aligns with a lifestyle that values modesty, cleanliness, and respect for the natural world. Transitioning to Waken is a small but impactful way to reduce household plastic waste permanently.
Pros
- ✓Beautiful packaging design
- ✓Effective cleaning and whitening
- ✓No harsh chemical aftertaste
Cons
- ✗Aluminum tube can be tricky to roll at first
- ✗More expensive than mass-market toothpaste
Key Facts
- Brand
- Waken
- Category
- Beauty & Personal Care
- Ethics Score
- 92/100
- Price Range
- $ (≈ $12)
- Avg Rating
- 4.8/5 (412 reviews)
- Size
- 75ml
- Flavor
- Matcha & Mint
- Origin
- United Kingdom
- Fluoride
- Yes
- Packaging
- Aluminum Tube
- Certifications
- Vegan, Cruelty-Free, FSC Certified, Climate Neutral
🌱 Sustainability
The tube is made of aluminum which can be recycled forever. The cap is made from recycled plastic.
🧪 Ingredients & Materials
Contains Sodium Fluoride (1450 ppm). No SLS, no artificial colors, no parabens.
Price & where to buy
Typically around $12 — prices change often, so check the live listing.
Affiliate links — we may earn a commission at no extra cost to you. It never affects the ethics score.
What Reviewers Say
"The best tasting toothpaste I've ever used. Feels very premium."
"I love that I can recycle the whole tube. Looks great on my sink."
"A bit pricey, but worth it for the lack of plastic."
Frequently Asked Questions
Is Natural Charcoal & Matcha Toothpaste by Waken ethically made?+
Yes. Natural Charcoal & Matcha Toothpaste earns an EthiCompare ethics score of 92/100, backed by third-party certifications including Vegan, Cruelty-Free, FSC Certified, Climate Neutral. An award-winning UK brand offering a sophisticated, fluoride-based alternative to plastic-tube toothpastes, housed in a beautiful, infinitely recyclable aluminum tube.
Is Natural Charcoal & Matcha Toothpaste worth buying?+
Natural Charcoal & Matcha Toothpaste scores 92/100 on our ethics rating. That puts it in the upper band of the products we track, so it is a defensible buy on ethics grounds.
Is Natural Charcoal & Matcha Toothpaste cruelty-free?+
Yes — Natural Charcoal & Matcha Toothpaste carries a third-party cruelty-free certification (Vegan, Cruelty-Free, FSC Certified, Climate Neutral).
Is Natural Charcoal & Matcha Toothpaste vegan?+
Yes — Natural Charcoal & Matcha Toothpaste holds a certified vegan claim.
What are the best alternatives to Natural Charcoal & Matcha Toothpaste?+
We list higher-scoring beauty & personal care products from other brands on this page, and a full set of ethical alternatives to Waken on its alternatives page.
What certifications does Natural Charcoal & Matcha Toothpaste hold?+
Natural Charcoal & Matcha Toothpaste holds the following certifications: Vegan, Cruelty-Free, FSC Certified, Climate Neutral. These independent verifications cover sourcing, animal welfare, environmental impact, and ingredient safety.
How sustainable is Natural Charcoal & Matcha Toothpaste?+
The tube is made of aluminum which can be recycled forever. The cap is made from recycled plastic.
What are the key ingredients or materials in Natural Charcoal & Matcha Toothpaste?+
Contains Sodium Fluoride (1450 ppm). No SLS, no artificial colors, no parabens.
How much does Natural Charcoal & Matcha Toothpaste cost?+
Natural Charcoal & Matcha Toothpaste is priced in the $ range for beauty & personal care. Visit the retailer links above for current pricing.
Where can I buy Natural Charcoal & Matcha Toothpaste?+
Natural Charcoal & Matcha Toothpaste is available from the brand's official website and major retailers. The product page above lists every verified retailer we track.
Is Natural Charcoal & Matcha Toothpaste plastic-free?+
Yes — Natural Charcoal & Matcha Toothpaste is packaged without plastic, or in plastic-free wrap.
Is Natural Charcoal & Matcha Toothpaste recyclable or compostable?+
Yes — Natural Charcoal & Matcha Toothpaste is described as recyclable, refillable, compostable or biodegradable.
Does Natural Charcoal & Matcha Toothpaste avoid problem palm oil?+
Unverified — no palm-oil policy is recorded for Natural Charcoal & Matcha Toothpaste.
Is Natural Charcoal & Matcha Toothpaste certified organic?+
Unverified — no organic certification is on file for Natural Charcoal & Matcha Toothpaste.
Is Natural Charcoal & Matcha Toothpaste fairly made?+
Unverified — no independent labour standard is recorded for Natural Charcoal & Matcha Toothpaste.
Customer Reviews
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