Is Waken ethical and cruelty-free?
Yes — Waken scores 92/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
The evidence, signal by signal
Cruelty-freeverified
At least one product in our database carries a third-party cruelty-free certification.
Vegan optionsverified
Certified vegan products appear in this brand's range.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Scored with our public methodology.
Waken products we score
An award-winning UK brand offering a sophisticated, fluoride-based alternative to plastic-tube toothpastes, housed in a beautiful, infinitely recyclable aluminum tube.
More on Waken
Is Waken ethical? FAQs
Is Waken cruelty-free?+
At least one product in our database carries a third-party cruelty-free certification.
Does Waken have vegan products?+
Certified vegan products appear in this brand's range.
Does Waken sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is Waken's ethics score?+
Waken averages 92/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Waken?+
See our full list of ethical alternatives to Waken for better-scoring options in the same categories.