The verdict
Is The Highliner - Longwear Liquid Eyeliner worth it?
Yes — The Highliner - Longwear Liquid Eyeliner is one of the stronger picks we track in beauty & personal care. It holds 4 verified certifications (1% for the Planet, Vegan, Cruelty-Free). Priced in the $$ band.
- Cruelty-freeYes
- VeganYes
- Plastic-free packagingUnverified
- Recyclable / compostableUnverified
- Palm-oil safeUnverified
- Certified organicUnverified
- Fair labourUnverified
Kide
The Highliner - Longwear Liquid Eyeliner
Ethics Score
Composite of certifications, ingredient analysis, and sustainability practices.
Certifications
Buy From
* Affiliate links help support EthiCompare's mission.
Customer Rating
Best for
Outdoor enthusiasts and athletes who want makeup that survives sweat and movement.
AI Ethics Review
A high-performance, smudge-proof liquid eyeliner designed for active lifestyles, enriched with sustainably sourced Marula oil from Namibia.
Gallery
Claim-by-claim check
The questions shoppers ask most about The Highliner - Longwear Liquid Eyeliner, answered from certifications, tags and sourcing notes on file.
- Is The Highliner - Longwear Liquid Eyeliner cruelty-free?
- Yes — we found a verified cruelty-free claim or certification for The Highliner - Longwear Liquid Eyeliner.
- Is The Highliner - Longwear Liquid Eyeliner vegan?
- Yes — The Highliner - Longwear Liquid Eyeliner is described as vegan or fully plant-based.
- Is The Highliner - Longwear Liquid Eyeliner plastic-free?
- Unverified — we have no plastic-free packaging claim on record for The Highliner - Longwear Liquid Eyeliner.
- Is The Highliner - Longwear Liquid Eyeliner recyclable or compostable?
- Unverified — end-of-life handling for The Highliner - Longwear Liquid Eyeliner is not documented in our data.
- Does The Highliner - Longwear Liquid Eyeliner avoid problem palm oil?
- Unverified — no palm-oil policy is recorded for The Highliner - Longwear Liquid Eyeliner.
- Is The Highliner - Longwear Liquid Eyeliner certified organic?
- Unverified — no organic certification is on file for The Highliner - Longwear Liquid Eyeliner.
- Is The Highliner - Longwear Liquid Eyeliner fairly made?
- Unverified — no independent labour standard is recorded for The Highliner - Longwear Liquid Eyeliner.
Ethics Breakdown
Each pillar is independently scored from public certifications, ingredient/material sourcing, and brand disclosures, then averaged into the composite Ethics Score above.
How it compares in Beauty & Personal Care
Benchmarked against 3 other published products in the same category.
0%
of compared products score lower
-9
points vs the category average
4
verified certifications on file
In-Depth Review
Performance Meets Purity
The Kide Highliner is built for the woman who moves. Whether you are trail running at dawn or reaching a summit at dusk, this eyeliner is engineered to stay put. Most waterproof liners rely on heavy silicones and microplastics; Kide utilizes a unique film-forming polymer derived from sustainable plant cellulose, ensuring a smudge-proof finish that withstands sweat and humidity.
The Power of Marula Oil
At the heart of the formula is wild-harvested Marula oil, sourced from women’s cooperatives in Namibia. This 'miracle oil' provides a smooth, skip-free application while nourishing the delicate skin around the lash line. By sourcing from these cooperatives, Kide supports the economic independence of hundreds of rural African women.
| Feature | Benefit |
|---|---|
| 12-Hour Wear | Won't run during intense cardio or hiking. |
| Fine Tip Applicator | Allows for precise 'cat-eye' or tight-lining. |
| Marula Enriched | Prevents dryness and irritation. |
Note on Removal: While sweat-proof, this liner is designed to be easily removed with an oil-based cleanser, preventing the need for harsh scrubbing after a long day.
- Carbon neutral shipping on all orders.
- Recyclable aluminum componentry.
- Free from carbon black and parabens.
Pros
- ✓Truly smudge-proof
- ✓Supports Namibian women's cooperatives
- ✓Deeply pigmented
Cons
- ✗Dries very quickly, so mistakes must be fixed fast
- ✗Slightly higher price point for eyeliner
Key Facts
- Brand
- Kide
- Category
- Beauty & Personal Care
- Ethics Score
- 89/100
- Price Range
- $$ (≈ $45)
- Avg Rating
- 4.5/5 (840 reviews)
- Finish
- Matte Black
- Weight
- 0.08 oz
- Key Oil
- Namibian Marula Oil
- Wear Time
- 12+ Hours
- Applicator
- Felt Tip
- Certifications
- 1% for the Planet, Vegan, Cruelty-Free, Leaping Bunny
🌱 Sustainability
Brand donates 1% of revenue to environmental conservation. Sourcing focuses on drought-resistant African botanicals.
🧪 Ingredients & Materials
Key ingredient: Sclerocarya Birrea (Marula) Seed Oil. Free from D5 silicones.
Price & where to buy
Typically around $45 — prices change often, so check the live listing.
Affiliate links — we may earn a commission at no extra cost to you. It never affects the ethics score.
What Reviewers Say
"I wore this for a 10-mile run and it didn't budge."
"The best liquid liner I've ever used, and I love the social mission."
"Super dark and easy to apply."
Frequently Asked Questions
Is The Highliner - Longwear Liquid Eyeliner by Kide ethically made?+
Yes. The Highliner - Longwear Liquid Eyeliner earns an EthiCompare ethics score of 89/100, backed by third-party certifications including 1% for the Planet, Vegan, Cruelty-Free, Leaping Bunny. A high-performance, smudge-proof liquid eyeliner designed for active lifestyles, enriched with sustainably sourced Marula oil from Namibia.
Is The Highliner - Longwear Liquid Eyeliner worth buying?+
The Highliner - Longwear Liquid Eyeliner scores 89/100 on our ethics rating. That puts it in the upper band of the products we track, so it is a defensible buy on ethics grounds.
Is The Highliner - Longwear Liquid Eyeliner cruelty-free?+
Yes — The Highliner - Longwear Liquid Eyeliner carries a third-party cruelty-free certification (1% for the Planet, Vegan, Cruelty-Free, Leaping Bunny).
Is The Highliner - Longwear Liquid Eyeliner vegan?+
Yes — The Highliner - Longwear Liquid Eyeliner holds a certified vegan claim.
What are the best alternatives to The Highliner - Longwear Liquid Eyeliner?+
We list higher-scoring beauty & personal care products from other brands on this page, and a full set of ethical alternatives to Kide on its alternatives page.
What certifications does The Highliner - Longwear Liquid Eyeliner hold?+
The Highliner - Longwear Liquid Eyeliner holds the following certifications: 1% for the Planet, Vegan, Cruelty-Free, Leaping Bunny. These independent verifications cover sourcing, animal welfare, environmental impact, and ingredient safety.
How sustainable is The Highliner - Longwear Liquid Eyeliner?+
Brand donates 1% of revenue to environmental conservation. Sourcing focuses on drought-resistant African botanicals.
What are the key ingredients or materials in The Highliner - Longwear Liquid Eyeliner?+
Key ingredient: Sclerocarya Birrea (Marula) Seed Oil. Free from D5 silicones.
How much does The Highliner - Longwear Liquid Eyeliner cost?+
The Highliner - Longwear Liquid Eyeliner is priced in the $$ range for beauty & personal care. Visit the retailer links above for current pricing.
Where can I buy The Highliner - Longwear Liquid Eyeliner?+
The Highliner - Longwear Liquid Eyeliner is available from the brand's official website and major retailers. The product page above lists every verified retailer we track.
Is The Highliner - Longwear Liquid Eyeliner plastic-free?+
Unverified — we have no plastic-free packaging claim on record for The Highliner - Longwear Liquid Eyeliner.
Is The Highliner - Longwear Liquid Eyeliner recyclable or compostable?+
Unverified — end-of-life handling for The Highliner - Longwear Liquid Eyeliner is not documented in our data.
Does The Highliner - Longwear Liquid Eyeliner avoid problem palm oil?+
Unverified — no palm-oil policy is recorded for The Highliner - Longwear Liquid Eyeliner.
Is The Highliner - Longwear Liquid Eyeliner certified organic?+
Unverified — no organic certification is on file for The Highliner - Longwear Liquid Eyeliner.
Is The Highliner - Longwear Liquid Eyeliner fairly made?+
Unverified — no independent labour standard is recorded for The Highliner - Longwear Liquid Eyeliner.
Customer Reviews
Write a review
Sign in to leave a review for The Highliner - Longwear Liquid Eyeliner.
No customer reviews yet — be the first to share your experience.
Questions & Answers
0 questionsNo approved questions yet. Be the first to ask about The Highliner - Longwear Liquid Eyeliner.
Looking for a cheaper, equally ethical alternative?
We hand-pick dupes with equal or higher ethics score and equal or lower price.
See ethical dupes for The Highliner - Longwear Liquid Eyeliner →Similar Products
A zero-waste, plastic-free solid shampoo bar that replaces three plastic bottles, featuring fair-trade ingredients and a focus on water conservation.
A mass-market accessible body wash that funds community empowerment projects in Togo, West Africa, using fair-trade unrefined shea butter.
A zero-waste, plastic-free body cleanser bar that replaces three bottles of liquid soap and uses regenerative fair-trade ingredients.
