Who owns Urban Decay?
Urban Decay is owned by L'Oréal, which has held the brand since 2012. Acquired by L'Oréal in 2012.
Ownership sourceOwnership at a glance
L'Oréal's ethics record
L'Oréal funds alternative-testing research and its Garnier brand is Leaping Bunny approved, but the group is not cruelty-free overall because it sells in markets where post-market animal testing can be required.
Other brands L'Oréal owns
Ownership records come from company brand directories, filings and acquisition announcements. Read our methodology.
Who owns Urban Decay? FAQs
Who owns Urban Decay?+
Urban Decay is owned by L'Oréal, which has held the brand since 2012. L'Oréal is the biggest cosmetics group in the world, owning Garnier, Maybelline, Kiehl's, Urban Decay, NYX, CeraVe, La Roche-Posay and Aesop.
When did L'Oréal buy Urban Decay?+
L'Oréal has owned Urban Decay since 2012.
Does the parent company change whether Urban Decay is ethical?+
It changes where your money ends up. Certifications like Leaping Bunny and B Corp are audited at brand level, so Urban Decay can hold marks its parent does not — but group-level policies on animal testing, sourcing and lobbying still apply to the profits.
What other brands does L'Oréal own?+
In our database, L'Oréal also owns Aesop, CeraVe, Garnier, Kiehl's, La Roche-Posay, Maybelline, NYX.