Brands owned by L'Oréal
L'Oréal is the biggest cosmetics group in the world, owning Garnier, Maybelline, Kiehl's, Urban Decay, NYX, CeraVe, La Roche-Posay and Aesop.
Clichy, France · Beauty and cosmetics
Official brand directoryThe L'Oréal portfolio
| Brand | Owned since | Ethics score | Verdict |
|---|---|---|---|
| Aesop | 2023 | Not scored | Reference only |
| CeraVe | 2017 | Not scored | Reference only |
| Garnier | 1965 | Not scored | Reference only |
| Kiehl's | 2000 | Not scored | Reference only |
| La Roche-Posay | 1989 | Not scored | Reference only |
| Maybelline | 1996 | Not scored | Reference only |
| NYX | 2014 | Not scored | Reference only |
| Urban Decay | 2012 | Not scored | Reference only |
L'Oréal's ethics record
L'Oréal funds alternative-testing research and its Garnier brand is Leaping Bunny approved, but the group is not cruelty-free overall because it sells in markets where post-market animal testing can be required.
Cross-check group-level issues on our controversy tracker.
Other parent companies
Brands owned by L'Oréal — FAQs
What brands are owned by L'Oréal?+
In our database L'Oréal owns Aesop, CeraVe, Garnier, Kiehl's, La Roche-Posay, Maybelline, NYX, Urban Decay. Each links through to its ownership page and, where we hold one, an ethics verdict.
Does buying a L'Oréal sub-brand support L'Oréal?+
Yes. Revenue from a subsidiary flows up to the group, even when the sub-brand holds its own Leaping Bunny, B Corp or vegan certification.
Is L'Oréal cruelty-free?+
L'Oréal funds alternative-testing research and its Garnier brand is Leaping Bunny approved, but the group is not cruelty-free overall because it sells in markets where post-market animal testing can be required.
How is this ownership list verified?+
Relationships come from company brand directories, annual reports and acquisition announcements, with the source linked on each brand's ownership page.