Who owns Maybelline?
Maybelline is owned by L'Oréal, which has held the brand since 1996. L'Oréal is the biggest cosmetics group in the world, owning Garnier, Maybelline, Kiehl's, Urban Decay, NYX, CeraVe, La Roche-Posay and Aesop.
Ownership sourceOwnership at a glance
L'Oréal's ethics record
L'Oréal funds alternative-testing research and its Garnier brand is Leaping Bunny approved, but the group is not cruelty-free overall because it sells in markets where post-market animal testing can be required.
Other brands L'Oréal owns
Ownership records come from company brand directories, filings and acquisition announcements. Read our methodology.
Who owns Maybelline? FAQs
Who owns Maybelline?+
Maybelline is owned by L'Oréal, which has held the brand since 1996. L'Oréal is the biggest cosmetics group in the world, owning Garnier, Maybelline, Kiehl's, Urban Decay, NYX, CeraVe, La Roche-Posay and Aesop.
When did L'Oréal buy Maybelline?+
L'Oréal has owned Maybelline since 1996.
Does the parent company change whether Maybelline is ethical?+
It changes where your money ends up. Certifications like Leaping Bunny and B Corp are audited at brand level, so Maybelline can hold marks its parent does not — but group-level policies on animal testing, sourcing and lobbying still apply to the profits.
What other brands does L'Oréal own?+
In our database, L'Oréal also owns Aesop, CeraVe, Garnier, Kiehl's, La Roche-Posay, NYX, Urban Decay.