Is Attitude ethical?

Overview

Attitude, founded in 2005 in Montreal, Canada, is a brand dedicated to producing eco-friendly personal care and household cleaning products. The company emphasizes transparency, using plant-based ingredients and sustainable packaging. Its Fruit and Vegetable Wash scored 92/100 on our ethical rating, reflecting robust certification coverage and a clear stance against animal testing. The brand operates with a vision to minimize environmental impact across its entire supply chain.

Certifications

Attitude products carry multiple respected certifications. EWG Verified ensures that each product meets strict health and environmental standards, with full ingredient transparency. PETA Approved confirms no animal testing is conducted or commissioned. Vegan certification guarantees no animal-derived ingredients. Climate Neutral certification indicates that the company measures, offsets, and reduces its carbon emissions annually. Additionally, many products have Leaping Bunny approval, enhancing credibility in cruelty-free practices.

Animal Testing & Vegan Range

Attitude is certified cruelty-free by PETA and Leaping Bunny. The brand states it never tests on animals and does not sell in markets where animal testing is legally required. Its entire product line is 100% vegan, meaning no animal-derived ingredients like beeswax, lanolin, or milk are used. The brand is transparent about its formulations and does not use any synthetic fragrances or parabens.

Sustainability Pledges

Attitude is a Climate Neutral certified company. It calculates its carbon footprint, reduces emissions where possible, and offsets the remainder through verified carbon credits. The brand also uses 100% recyclable packaging made from post-consumer recycled plastic (PCR) and FSC-certified paper. It is committed to plastic neutrality through partnerships with Plastic Bank and rePurpose Global, collecting plastic waste equivalent to its product packaging. Attitude promotes concentrated refills to reduce packaging waste.

Sourcing & Labor

Attitude sources ingredients from trusted suppliers who adhere to sustainable farming practices. While the brand does not publicly disclose detailed labor audits, it operates primarily in Canada and supports local manufacturing. The company is part of the 1% for the Planet initiative, donating 1% of sales to environmental causes. The brand does not have any reported labor violations or exploitation controversies.

Controversies Context

There are no major controversies associated with Attitude. The brand has maintained a clean record with no lawsuits, boycotts, or significant consumer complaints regarding ethics. Some minor criticisms include the use of synthetic preservatives in certain products, but these are EWG-approved. The brand’s transparency and consistent certification updates have kept it in good standing with ethical consumers.

Bottom Line

Attitude is an excellent choice for consumers prioritizing stringent certifications and climate action. With a 92/100 ethical score, it stands out among natural cleaning brands. Its commitment to vegan and cruelty-free standards, combined with carbon neutrality and plastic offset programs, makes it a top pick for environmentally conscious buyers. The only caution is for those seeking entirely preservative-free formulations, but overall, Attitude sets a high ethical benchmark.