Is Attitude ethical?
RecommendedYes — Attitude scores 92/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | verified | Certified vegan products appear in this brand's range. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 4 distinct certifications across this brand's products. |
| Certifications | on file | EWG Verified, PETA Approved, Vegan, Climate Neutral |
Scored with our public methodology.
Attitude at a glance
Attitude offers 2 products on EthiCompare across Home & Cleaning, Beauty & Personal Care, with an average ethics score of 85.5/10 and recurring certifications including EWG Verified, PETA Approved, Vegan.
Is Attitude ethical and cruelty-free? Read the verdict
Standards & certifications
Verified credentials appearing across Attitude's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Transparency96.5/10
- Animal Welfare95/10
- Environment90.5/10
- Labor84/10
- Sourcing82.5/10
Categories covered
Where Attitude shows up across our directory.
- Home & Cleaning1
- Beauty & Personal Care1
What reviewers highlight
Strengths mentioned most often across Attitude's products.
- ✓EWG Verified for safety
- ✓Tasteless and odorless
- ✓Effective at removing wax
- ✓Excellent EWG safety rating
- ✓Good price-to-volume ratio
- ✓Gentle on sensitive scalps
Range at a glance
How consistent Attitude is across everything we have scored.
2
products scored
79–92
ethics score range
100%
carry a certification
$ / $$
price tiers
| Product | Category | Price | Ethics |
|---|---|---|---|
| Attitude Fruit and Vegetable Wash | Home & Cleaning | $ | 92 |
| Super Leaves Nourishing Shampoo | Beauty & Personal Care | $$ | 79 |
Sustainability commitments
"Produced in a carbon-neutral facility. Bottles are recyclable and the formula is readily biodegradable."
"Refill options available to reduce plastic. Reforestation program in partnership with Eden Reforestation."
Products from Attitude
A worry-free produce wash that effectively removes pesticides, wax, and soil using only plant-derived, non-toxic ingredients.
A clean, worry-free shampoo focused on ingredient safety and plastic reduction through innovative refill systems and ECOLOGO-certified production.
Common questions about Attitude
Is Attitude cruelty-free?+
We have no cruelty-free certification on file for Attitude's scored products. Absence of a certification is not proof of animal testing, but it does mean nothing independent has been verified.
How does Attitude score overall?+
Attitude averages 85.5/100 across the 2 products we have scored, using public certifications, sourcing disclosures and controversy records.
Who owns Attitude?+
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
What are the best alternatives to Attitude?+
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.