Is Babies On Board ethical?

Overview

Babies on Board is a family-focused brand dedicated to creating safe, non-toxic personal care products for infants and children. Founded on the principle that what goes on a baby’s skin matters as much as what goes in their body, the brand prioritizes ingredient transparency, environmental sustainability, and ethical manufacturing. Their flagship product, the Natural Baby Shampoo & Wash, is formulated with plant-based ingredients, free from synthetic fragrances, parabens, phthalates, and sulfates. The company operates as a certified B Corporation, balancing profit with purpose, and has built a reputation for integrity in the baby care market. With no major scandals or controversies, Babies on Board consistently earns high ethical ratings from independent review platforms.

Certifications

The Natural Baby Shampoo & Wash holds multiple third-party certifications that validate its ethical and safety claims. EWG Verified ensures the product meets stringent health and ingredient transparency standards set by the Environmental Working Group. Cruelty-Free certification (from Leaping Bunny or PETA) confirms no animal testing is conducted at any stage of production. B Corp certification indicates the brand meets high social and environmental performance standards, accountability, and transparency. Non-GMO Project Verified guarantees the product is made without genetically modified ingredients. These certifications collectively reflect a commitment to health, animal welfare, and sustainability.

Animal Testing & Vegan Range

Babies on Board is entirely cruelty-free, never testing finished products or ingredients on animals, and requiring the same from suppliers. The brand does not sell in mainland China, where animal testing is mandatory for imported cosmetics, thus avoiding any compromise on its ethical stance. While not all products are labeled vegan, the Natural Baby Shampoo & Wash contains no animal-derived ingredients and is suitable for vegans. The brand offers a dedicated vegan range clearly marked on packaging and online.

Sustainability Pledges

Babies on Board has a strong sustainability agenda. They use 100% recyclable packaging made from post-consumer recycled (PCR) plastics and FSC-certified paper. The brand sources renewable energy for its manufacturing facilities and offsets carbon emissions through verified programs. Their water-saving formulation processes reduce resource use, and they encourage refillable packaging for select products. The company publicly publishes a sustainability report annually, detailing progress on waste reduction, energy efficiency, and supply chain improvements.

Sourcing & Labor

Ingredient sourcing is a priority for Babies on Board. They partner with suppliers who adhere to fair labor practices and ethical sourcing standards, particularly for botanical extracts like aloe vera and chamomile. All raw materials are traceable, and the brand audits facilities to ensure no child labor or forced labor is involved. Workers in their supply chain receive fair wages and safe working conditions, aligned with B Corp requirements. The company also supports community initiatives, such as donating a portion of profits to children’s health and environmental organizations.

Controversies Context

There are no major controversies on record for Babies on Board. The brand has maintained a clean reputation since its inception, with no lawsuits, recalls, or consumer complaints regarding ethical violations. Minor feedback has included desires for more extensive vegan options and increased transparency on specific ingredient suppliers, but these are not controversies. The company actively engages with customers to address concerns and continually improve practices.

Bottom Line

Babies on Board’s Natural Baby Shampoo & Wash is an excellent choice for ethically conscious parents. With top-tier certifications (EWG Verified, B Corp, Cruelty-Free, Non-GMO), a clear no-animal-testing policy, and robust sustainability efforts, it stands out in the baby care market. The brand’s avoidance of China sales (where animal testing is required) and its transparent labor practices further cement its ethical integrity. While the product may be slightly pricier than conventional options, the investment supports a company that genuinely prioritizes people, planet, and safety.