Is Kide ethical?
RecommendedYes — Kide scores 89/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | verified | Certified vegan products appear in this brand's range. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 4 distinct certifications across this brand's products. |
| Certifications | on file | 1% for the Planet, Vegan, Cruelty-Free, Leaping Bunny |
Scored with our public methodology.
Kide at a glance
Kide offers 1 product on EthiCompare across Beauty & Personal Care, with an average ethics score of 89/10 and recurring certifications including 1% for the Planet, Vegan, Cruelty-Free.
Is Kide ethical and cruelty-free? Read the verdict
Standards & certifications
Verified credentials appearing across Kide's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare100/10
- Sourcing90/10
- Labor88/10
- Environment85/10
- Transparency82/10
Categories covered
Where Kide shows up across our directory.
- Beauty & Personal Care1
What reviewers highlight
Strengths mentioned most often across Kide's products.
- ✓Truly smudge-proof
- ✓Supports Namibian women's cooperatives
- ✓Deeply pigmented
Sustainability commitments
"Brand donates 1% of revenue to environmental conservation. Sourcing focuses on drought-resistant African botanicals."
Products from Kide
A high-performance, smudge-proof liquid eyeliner designed for active lifestyles, enriched with sustainably sourced Marula oil from Namibia.
Common questions about Kide
Is Kide cruelty-free?+
Cruelty-free credentials appear on part of Kide's range in our data. Check the certification badges on each product page — coverage is rarely brand-wide.
How does Kide score overall?+
Kide averages 89/100 across the 1 products we have scored, using public certifications, sourcing disclosures and controversy records.
Who owns Kide?+
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
What are the best alternatives to Kide?+
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.