Good Housekeeping (eco roundup)
4.5
"“A standout for anyone wanting a genuinely green art kit. The colors are vibrant and the bamboo brush is a delight.”"
KINDLY Watercolor Travel Set – 18 Half-Pan Paint & Bamboo Brush Bundle All brands
Is KINDLY ethical?
Recommended91/100 EthiCompare ethics score · 1 scored product
Yes — KINDLY scores 91/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | verified | Certified vegan products appear in this brand's range. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 5 distinct certifications across this brand's products. |
| Certifications | on file | B Corp, Vegan, Cruelty-Free, 1% for the Planet, FSC Certified |
Scored with our public methodology.
Verified ethical brand
KINDLY at a glance
KINDLY offers 1 product on EthiCompare across Arts & Crafts, with an average ethics score of 91/10 and recurring certifications including B Corp, Vegan, Cruelty-Free.
Is KINDLY ethical and cruelty-free? Read the verdict Ethics avg 91 1 product Price $$
Our editorial read on KINDLY
Written from this brand's own listings, recorded certifications and ownership records in our database — never from generated or marketing copy. How we research brands
What our catalogue shows
We currently track 1 KINDLY product across Arts & Crafts. Each one is scored 0–100 on ethics using the certifications, ingredient and material disclosures, packaging claims and sourcing information attached to its listing.
Across the scored range, KINDLY averages 91/100, with individual products between 91 and 91. The average describes only the products we have scored — it is not a verdict on every product the company sells.
The highest-scoring KINDLY listing in our catalogue is KINDLY Watercolor Travel Set – 18 Half-Pan Paint & Bamboo Brush Bundle at 91/100, shown in the range table below with the rest of the line-up.
Certifications on file
The following credentials appear on KINDLY's listings or brand profile in our database: B Corp, Vegan, Cruelty-Free, 1% for the Planet, FSC Certified. A certification is recorded when it appears on a product listing or the brand's published materials; we do not independently audit certificate scope, so confirm current status in the scheme's own directory before relying on it.
For animal-testing claims specifically, Cruelty-Free is the relevant credential in our records. Coverage can vary by product line and region, so treat it as a strong signal rather than a blanket guarantee for everything KINDLY sells.
Standards & certifications
Verified credentials appearing across KINDLY's product range.
B Corp ×1Vegan ×1Cruelty-Free ×11% for the Planet ×1FSC Certified ×1
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare100/10
- Environment95/10
- Sourcing92/10
- Labor88/10
- Transparency85/10
Categories covered
Where KINDLY shows up across our directory.
- Arts & Crafts1
What reviewers highlight
Strengths mentioned most often across KINDLY's products.
- ✓Plastic-free, FSC-certified packaging
- ✓Rich, blendable colors with good lightfastness
- ✓Bamboo brush is soft and versatile
- ✓Compact enough for airplane carry-on
Sustainability commitments
"FSC-certified beechwood, zero-waste tin palette, sugarcane alcohol spray, and 1% for the Planet membership. Carbon-neutral shipping with offset credits. Brand is committed to circular design—all packaging is compostable."
All KINDLY products
1 of 1 product
B CorpVeganCruelty-Free1% for the Planet+1 more
4.7 (424)
A premium, plastic-free watercolor travel set from a B Corp and 1% for the Planet brand, designed for yoga teachers and wellness pros seeking portable, ethically-made art supplies. Every element—from the FSC-certified beechwood box and bamboo brush to the ethically-sourced pigments—reflects a deep commitment to sustainability. The included alcohol-based cleaning spray keeps brushes pristine without harsh chemicals.
KINDLY reviews
4.7 (848)
weighted across 1 product — shopper ratings, not our ethics scoreMindful Mama Reviews
5.0
"“I bought this for my daughter’s art therapy practice and she uses it daily. The zero-waste promise is real.”"
KINDLY Watercolor Travel Set – 18 Half-Pan Paint & Bamboo Brush BundleEcoArt Blog
4.8
"“The best sustainable watercolor set I’ve tested. Only wish they sold refill pans separately.”"
KINDLY Watercolor Travel Set – 18 Half-Pan Paint & Bamboo Brush BundleNo EthiCompare member reviews yet — open any product to write the first one.
Common questions about KINDLY
Is KINDLY cruelty-free?+
Cruelty-free credentials appear on part of KINDLY's range in our data. Check the certification badges on each product page — coverage is rarely brand-wide.
How does KINDLY score overall?+
KINDLY averages 91/100 across the 1 products we have scored, using public certifications, sourcing disclosures and controversy records.
Who owns KINDLY?+
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
What are the best alternatives to KINDLY?+
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.