Is KINDLY ethical and cruelty-free?

91/100 EthiCompare ethics score

Yes — KINDLY scores 91/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.

The evidence, signal by signal

Cruelty-freeverified

At least one product in our database carries a third-party cruelty-free certification.

Vegan optionsverified

Certified vegan products appear in this brand's range.

Sells in mainland Chinaunverified

We have not confirmed this brand's mainland China distribution.

Third-party certifiedverified

We record 5 distinct certifications across this brand's products.

Scored with our public methodology.

KINDLY products we score

KINDLY Watercolor Travel Set – 18 Half-Pan Paint & Bamboo Brush Bundle
B CorpVeganCruelty-Free1% for the Planet+1 more
4.7 (424)

A premium, plastic-free watercolor travel set from a B Corp and 1% for the Planet brand, designed for yoga teachers and wellness pros seeking portable, ethically-made art supplies. Every element—from the FSC-certified beechwood box and bamboo brush to the ethically-sourced pigments—reflects a deep commitment to sustainability. The included alcohol-based cleaning spray keeps brushes pristine without harsh chemicals.

See the full KINDLY brand profile

More on KINDLY

Is KINDLY ethical? FAQs

Is KINDLY cruelty-free?+

At least one product in our database carries a third-party cruelty-free certification.

Does KINDLY have vegan products?+

Certified vegan products appear in this brand's range.

Does KINDLY sell in mainland China?+

We have not confirmed this brand's mainland China distribution.

What is KINDLY's ethics score?+

KINDLY averages 91/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.

What are the best alternatives to KINDLY?+

See our full list of ethical alternatives to KINDLY for better-scoring options in the same categories.