Is Natura ethical?
RecommendedYes — Natura scores 93.3/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | verified | Certified vegan products appear in this brand's range. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 6 distinct certifications across this brand's products. |
| Certifications | on file | B Corp, Leaping Bunny, UEBT Certified, Vegan, UEBT Sourcing with Respect |
Scored with our public methodology.
Natura at a glance
Natura offers 3 products on EthiCompare across Baby & Kids, Beauty & Personal Care, Home & Cleaning, with an average ethics score of 93.3/10 and recurring certifications including B Corp, Leaping Bunny, UEBT Certified.
Is Natura ethical and cruelty-free? Read the verdict
Standards & certifications
Verified credentials appearing across Natura's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare98/10
- Sourcing95.7/10
- Environment95.3/10
- Transparency92.3/10
- Labor91.3/10
Categories covered
Where Natura shows up across our directory.
- Baby & Kids1
- Beauty & Personal Care1
- Home & Cleaning1
What reviewers highlight
Strengths mentioned most often across Natura's products.
- ✓TSA-compliant sizes
- ✓Supports Amazon conservation
- ✓Hypoallergenic and alcohol-free
- ✓Clinically proven hair fiber repair
- ✓Sourced through fair-trade Amazonian partnerships
- ✓Carbon neutral manufacturing process
Range at a glance
How consistent Natura is across everything we have scored.
3
products scored
88–96
ethics score range
100%
carry a certification
$ / $$
price tiers
| Product | Category | Price | Ethics |
|---|---|---|---|
| Amazonian Cupuaçu Butter Baby Balm Travel Kit | Baby & Kids | $$ | 96 |
| Natura EKOS Murumuru Hair Care System (Pre-Shampoo, Shampoo & Conditioner) | Beauty & Personal Care | $$ | 96 |
| Natural Soy & Amazonian Copaiba Calming Candle | Home & Cleaning | $ | 88 |
Sustainability commitments
"Packaging made from green plastic (sugarcane-based) or recycled PCR plastic."
"Packaging is made from 100% recycled plastic (green plastic) and is fully recyclable; formula is 91% natural origin."
"Natura is a founding B Corp in Brazil; prioritize bio-diversity and carbon-neutral logistics."
Products from Natura
A Brazilian-made, TSA-compliant baby skincare kit featuring ethically sourced Cupuaçu butter to protect and nourish sensitive skin.
A high-performance restorative ritual from Brazil’s top B Corp, utilizing Amazonian Murumuru butter to repair damaged hair while protecting forest biodiversity.
A budget-friendly aroma-therapeutic candle from Brazil’s leading B Corp, utilizing wild-harvested Copaiba to soothe hormonal anxiety.
Common questions about Natura
Is Natura cruelty-free?+
Cruelty-free credentials appear on part of Natura's range in our data. Check the certification badges on each product page — coverage is rarely brand-wide.
How does Natura score overall?+
Natura averages 93.3/100 across the 3 products we have scored, using public certifications, sourcing disclosures and controversy records.
Who owns Natura?+
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
What are the best alternatives to Natura?+
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.