Is Natura ethical and cruelty-free?

93.3/100 EthiCompare ethics score

Yes — Natura scores 93.3/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.

The evidence, signal by signal

Cruelty-freeverified

At least one product in our database carries a third-party cruelty-free certification.

Vegan optionsverified

Certified vegan products appear in this brand's range.

Sells in mainland Chinaunverified

We have not confirmed this brand's mainland China distribution.

Third-party certifiedverified

We record 6 distinct certifications across this brand's products.

Scored with our public methodology.

Natura products we score

Amazonian Cupuaçu Butter Baby Balm Travel Kit
B CorpUEBT CertifiedLeaping BunnyVegan
4.7 (1,240)

A Brazilian-made, TSA-compliant baby skincare kit featuring ethically sourced Cupuaçu butter to protect and nourish sensitive skin.

Natura EKOS Murumuru Hair Care System (Pre-Shampoo, Shampoo & Conditioner)
B CorpUEBT Sourcing with RespectLeaping BunnyPETA Approved
4.8 (1,420)

A high-performance restorative ritual from Brazil’s top B Corp, utilizing Amazonian Murumuru butter to repair damaged hair while protecting forest biodiversity.

Natural Soy & Amazonian Copaiba Calming Candle
B CorpUEBT CertifiedLeaping Bunny
4.5 (1,240)

A budget-friendly aroma-therapeutic candle from Brazil’s leading B Corp, utilizing wild-harvested Copaiba to soothe hormonal anxiety.

See the full Natura brand profile

More on Natura

Is Natura ethical? FAQs

Is Natura cruelty-free?+

At least one product in our database carries a third-party cruelty-free certification.

Does Natura have vegan products?+

Certified vegan products appear in this brand's range.

Does Natura sell in mainland China?+

We have not confirmed this brand's mainland China distribution.

What is Natura's ethics score?+

Natura averages 93.3/100 across 3 products we score on certifications, sourcing, labour, packaging and transparency.

What are the best alternatives to Natura?+

See our full list of ethical alternatives to Natura for better-scoring options in the same categories.