Is Outerknown ethical?

Overview

Founded by professional surfer Kelly Slater and designer John Moore, Outerknown was established with the explicit goal of proving that style, function, and sustainability can coexist without compromise. Launched in 2015, the brand has become a benchmark for transparency in the surf and lifestyle apparel industry. Unlike many traditional retailers that retrofit sustainability into their existing models, Outerknown was built from the ground up with a focus on environmental stewardship and social responsibility. Their product range, which includes the iconic Blanket Shirt and high-performance chore coats, emphasizes longevity and timeless design over fast-fashion trends.

Certifications

Outerknown holds some of the most rigorous certifications in the textile industry. A significant portion of their collection is produced in Fair Trade Certified™ factories, ensuring that workers receive a premium that goes directly into a community fund for local projects. Furthermore, they utilize Global Organic Textile Standard (GOTS) certified cotton, which guarantees that the fiber is grown without synthetic pesticides or GMOs and is processed under strict social and environmental criteria. The brand is also a proud member of 1% for the Planet, committing 1% of annual sales from specific collections to environmental nonprofits, and is Fair Labor Association (FLA) accredited, reflecting a deep commitment to upholding global labor standards.

Animal testing & vegan range

As a clothing brand, Outerknown does not engage in animal testing for its products. While the brand is not exclusively vegan, as they utilize animal-derived materials such as responsibly sourced wool and recycled cashmere, they maintain strict standards for animal welfare. Their vegan range is extensive, featuring products made from 100% organic cotton, hemp, and recycled polyester. For consumers seeking animal-free options, the brand provides clear material labeling. They prioritize plant-based fibers wherever possible to reduce their reliance on animal agriculture.

Sustainability pledges

Outerknown has set ambitious goals through its "2030 Sustainability Strategy." This roadmap includes a commitment to becoming fully circular by 2030, meaning every garment they produce will be designed to be recycled, composted, or reused. They have already made significant strides by ensuring that 90% of the fibers they use are organic, recycled, or regenerated. Additionally, the brand has launched 'Outerworn,' a dedicated resale platform that encourages customers to buy and sell pre-owned Outerknown gear, effectively extending the lifecycle of their products and reducing waste heading to landfills.

Sourcing & labor

The brand is a leader in supply chain transparency, being the first brand to join the Fair Labor Association before even shipping its first product. They maintain a public Map of Suppliers, providing detailed information about the facilities where their clothes are made. By partnering with organizations like Fair Trade USA, Outerknown ensures that the people behind their products are treated with dignity and paid a living wage. Their sourcing strategy focuses on long-term partnerships with suppliers who share their values regarding water conservation, energy efficiency, and chemical management.

Controversies context

There are no major ethical or environmental controversies on record for Outerknown. The brand has remained remarkably consistent in its messaging and practices since its inception. While the premium price point is often cited as a barrier for some consumers, the brand justifies this through the high cost of ethical labor and the use of superior, low-impact materials. They have avoided the "greenwashing" pitfalls common in the industry by backing their claims with third-party audits and rigorous certification standards.

Bottom line

Outerknown represents the gold standard for modern, ethical apparel. For consumers looking for high-quality staples like the Men's Organic Cotton Chore Coat, the brand offers peace of mind through its robust certification profile (GOTS, Fair Trade) and its proactive approach to social and environmental issues. By choosing Outerknown, shoppers are supporting a business model that values the planet and the people within the supply chain as much as the final product.