Brands owned by Procter & Gamble
P&G owns Olay, Pantene, Head & Shoulders, Tide, Pampers, Native and Herbal Essences, among dozens of other household names.
Cincinnati, United States · Personal care, home care
Official brand directoryThe Procter & Gamble portfolio
| Brand | Owned since | Ethics score | Verdict |
|---|---|---|---|
| Head & Shoulders | 1961 | Not scored | Reference only |
| Herbal Essences | 2001 | Not scored | Reference only |
| Native | 2017 | Not scored | Reference only |
| Olay | 1985 | Not scored | Reference only |
| Pampers | 1961 | Not scored | Reference only |
| Pantene | 1985 | Not scored | Reference only |
| Tide | 1946 | Not scored | Reference only |
Procter & Gamble's ethics record
P&G is not certified cruelty-free, though two of its brands (Herbal Essences bio:renew and Native) hold PETA approval. It has 2030 packaging and forest-positive targets and has faced campaigns over pulp sourcing for tissue products.
Cross-check group-level issues on our controversy tracker.
Other parent companies
Brands owned by Procter & Gamble — FAQs
What brands are owned by Procter & Gamble?+
In our database Procter & Gamble owns Head & Shoulders, Herbal Essences, Native, Olay, Pampers, Pantene, Tide. Each links through to its ownership page and, where we hold one, an ethics verdict.
Does buying a Procter & Gamble sub-brand support Procter & Gamble?+
Yes. Revenue from a subsidiary flows up to the group, even when the sub-brand holds its own Leaping Bunny, B Corp or vegan certification.
Is Procter & Gamble cruelty-free?+
P&G is not certified cruelty-free, though two of its brands (Herbal Essences bio:renew and Native) hold PETA approval. It has 2030 packaging and forest-positive targets and has faced campaigns over pulp sourcing for tissue products.
How is this ownership list verified?+
Relationships come from company brand directories, annual reports and acquisition announcements, with the source linked on each brand's ownership page.