Brands owned by Clorox
Clorox owns Burt's Bees, Green Works, Brita and Burt's Bees Baby.
Oakland, United States · Cleaning, personal care
Official brand directoryThe Clorox portfolio
| Brand | Owned since | Ethics score | Verdict |
|---|---|---|---|
| Brita | 1988 | Not scored | Reference only |
| Burt's Bees | 2007 | Not scored | Reference only |
| Green Works | 2008 | Not scored | Reference only |
Clorox's ethics record
Burt's Bees is Leaping Bunny certified and Clorox has science-based emissions targets, but the parent's core bleach and disinfectant business sits awkwardly beside its natural portfolio.
Cross-check group-level issues on our controversy tracker.
Other parent companies
Brands owned by Clorox — FAQs
What brands are owned by Clorox?+
In our database Clorox owns Brita, Burt's Bees, Green Works. Each links through to its ownership page and, where we hold one, an ethics verdict.
Does buying a Clorox sub-brand support Clorox?+
Yes. Revenue from a subsidiary flows up to the group, even when the sub-brand holds its own Leaping Bunny, B Corp or vegan certification.
Is Clorox cruelty-free?+
Burt's Bees is Leaping Bunny certified and Clorox has science-based emissions targets, but the parent's core bleach and disinfectant business sits awkwardly beside its natural portfolio.
How is this ownership list verified?+
Relationships come from company brand directories, annual reports and acquisition announcements, with the source linked on each brand's ownership page.