Who owns Native?
Native is owned by Procter & Gamble, which has held the brand since 2017. P&G owns Olay, Pantene, Head & Shoulders, Tide, Pampers, Native and Herbal Essences, among dozens of other household names.
Ownership sourceOwnership at a glance
Procter & Gamble's ethics record
P&G is not certified cruelty-free, though two of its brands (Herbal Essences bio:renew and Native) hold PETA approval. It has 2030 packaging and forest-positive targets and has faced campaigns over pulp sourcing for tissue products.
Other brands Procter & Gamble owns
Ownership records come from company brand directories, filings and acquisition announcements. Read our methodology.
Who owns Native? FAQs
Who owns Native?+
Native is owned by Procter & Gamble, which has held the brand since 2017. P&G owns Olay, Pantene, Head & Shoulders, Tide, Pampers, Native and Herbal Essences, among dozens of other household names.
When did Procter & Gamble buy Native?+
Procter & Gamble has owned Native since 2017.
Does the parent company change whether Native is ethical?+
It changes where your money ends up. Certifications like Leaping Bunny and B Corp are audited at brand level, so Native can hold marks its parent does not — but group-level policies on animal testing, sourcing and lobbying still apply to the profits.
What other brands does Procter & Gamble own?+
In our database, Procter & Gamble also owns Head & Shoulders, Herbal Essences, Olay, Pampers, Pantene, Tide.