Is The Good Stuff ethical?
RecommendedYes — The Good Stuff scores 82/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | verified | Certified vegan products appear in this brand's range. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 4 distinct certifications across this brand's products. |
| Certifications | on file | Leaping Bunny, Cruelty-Free, Vegan, Climate Neutral |
Scored with our public methodology.
The Good Stuff at a glance
The Good Stuff offers 1 product on EthiCompare across Beauty & Personal Care, with an average ethics score of 82/10 and recurring certifications including Leaping Bunny, Cruelty-Free, Vegan.
Is The Good Stuff ethical and cruelty-free? Read the verdict
Our editorial read on The Good Stuff
Written from this brand's own listings, recorded certifications and ownership records in our database — never from generated or marketing copy. How we research brands
What our catalogue shows
We currently track 1 The Good Stuff product across Beauty & Personal Care. Each one is scored 0–100 on ethics using the certifications, ingredient and material disclosures, packaging claims and sourcing information attached to its listing.
Across the scored range, The Good Stuff averages 82/100, with individual products between 82 and 82. The average describes only the products we have scored — it is not a verdict on every product the company sells.
The highest-scoring The Good Stuff listing in our catalogue is The Good Stuff Shampoo & Conditioner Set – Faith-Filled Family Bundle (Rosemary & Lavender, 12 fl oz each) at 82/100, shown in the range table below with the rest of the line-up.
Certifications on file
The following credentials appear on The Good Stuff's listings or brand profile in our database: Leaping Bunny, Cruelty-Free, Vegan, Climate Neutral. A certification is recorded when it appears on a product listing or the brand's published materials; we do not independently audit certificate scope, so confirm current status in the scheme's own directory before relying on it.
For animal-testing claims specifically, Leaping Bunny is the relevant credential in our records. Coverage can vary by product line and region, so treat it as a strong signal rather than a blanket guarantee for everything The Good Stuff sells.
Standards & certifications
Verified credentials appearing across The Good Stuff's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Animal Welfare95/10
- Transparency82/10
- Labor80/10
- Environment78/10
- Sourcing75/10
Categories covered
Where The Good Stuff shows up across our directory.
- Beauty & Personal Care1
What reviewers highlight
Strengths mentioned most often across The Good Stuff's products.
- ✓High ethics score with Leaping Bunny and Climate Neutral certifications
- ✓Gentle, sulfate-free formula suitable for all ages (including sensitive scalps)
- ✓Gives back to foster-care ministries through 10% profit donation
Sustainability commitments
"Bottles contain 50% post-consumer recycled plastic and are fully recyclable. The brand is Climate Neutral certified, offsetting carbon emissions from production to delivery. The outer box is made from 100% recycled cardboard printed with soy-based inks."
All The Good Stuff products
1 of 1 product
The Good Stuff
The Good Stuff Shampoo & Conditioner Set – Faith-Filled Family Bundle (Rosemary & Lavender, 12 fl oz each)
$$A faith-inspired, Leaping Bunny-certified shampoo and conditioner set from a small US brand that donates a portion of every sale to foster-care ministries. Made with organic rosemary and lavender oils, this sulfate-free duo is designed for daily family use—safe for color-treated hair and gentle enough for sensitive scalps. The brand prioritizes transparency through its 'Give Back' program, and the set arrives in recyclable, post-consumer recycled (PCR) plastic bottles.
Common questions about The Good Stuff
Is The Good Stuff cruelty-free?+
Cruelty-free credentials appear on part of The Good Stuff's range in our data. Check the certification badges on each product page — coverage is rarely brand-wide.
How does The Good Stuff score overall?+
The Good Stuff averages 82/100 across the 1 products we have scored, using public certifications, sourcing disclosures and controversy records.
Who owns The Good Stuff?+
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
What are the best alternatives to The Good Stuff?+
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.