Is The Good Stuff ethical and cruelty-free?
Yes — The Good Stuff scores 82/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
The evidence, signal by signal
Cruelty-freeverified
At least one product in our database carries a third-party cruelty-free certification.
Vegan optionsverified
Certified vegan products appear in this brand's range.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Scored with our public methodology.
Before you buy
Start with suitability, then compare the evidence. These checks are questions to investigate, not promises that every product in this ranking meets them.
- Check the exact formula and fragrance allergens; a vegan claim does not establish suitability for sensitive skin.
- Look up the brand in the cruelty-free certifier's directory and check whether the certificate covers the whole range.
- Compare refill volume and cost per use, including the original container; a refill is only useful if you can keep using it.
What the ranking does—and does not—tell you
The ethics score is a comparison of the information recorded in our catalogue, not a customer star rating, safety test or complete lifecycle assessment. Check the individual product's sources, certificate scope and current retailer details before deciding.
Scoring methodology →The Good Stuff products we score
The Good Stuff
The Good Stuff Shampoo & Conditioner Set – Faith-Filled Family Bundle (Rosemary & Lavender, 12 fl oz each)
$$A faith-inspired, Leaping Bunny-certified shampoo and conditioner set from a small US brand that donates a portion of every sale to foster-care ministries. Made with organic rosemary and lavender oils, this sulfate-free duo is designed for daily family use—safe for color-treated hair and gentle enough for sensitive scalps. The brand prioritizes transparency through its 'Give Back' program, and the set arrives in recyclable, post-consumer recycled (PCR) plastic bottles.
Better-scoring alternatives to The Good Stuff
Same categories, higher ethics scores, verified certifications.
The ultimate multi-tasker for minimalist hosts; one bottle can wash hands, body, hair, and even dishes.
A UK-based, women-owned B Corp offering the highest ethical standard in menstrual care. This bulk 'Sisterhood' bundle features GOTS organic cotton tampons and pads with RSPO-segregated inputs, ensuring zero deforestation.
The gold standard of ethical cleaning. A highly concentrated, multi-surface liquid soap made from organic oils and fair trade ingredients in 100% PCR packaging.
The gold standard of ethical soaps, featuring regenerative organic palm oil and a legacy of fair-trade advocacy and radical transparency.
A zero-waste oral care system consisting of fluoride-free tablets in a refillable glass jar, featuring ingredients sourced from ethical Eastern European partners.
A high-potency, carbon-extracted rosehip oil designed specifically for sensitive skin, backed by rigorous B Corp standards and organic agricultural sourcing.
More on The Good Stuff
Is The Good Stuff ethical? FAQs
Is The Good Stuff cruelty-free?+
At least one product in our database carries a third-party cruelty-free certification.
Does The Good Stuff have vegan products?+
Certified vegan products appear in this brand's range.
Does The Good Stuff sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is The Good Stuff's ethics score?+
The Good Stuff averages 82/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to The Good Stuff?+
Higher-scoring alternatives include Dr. Bronner's 18-in-1 Pure-Castile Soap (Travel Size) by Dr. Bronner's, RSPO-Segregated Organic Intimate Care & Menstrual Set by &SISTERS, Dr. Bronner's Pure-Castile Liquid Soap (Peppermint) by Dr. Bronner's.