Is The New Denim Project ethical?
RecommendedYes — The New Denim Project scores 96/100 on EthiCompare, one of the stronger ratings in our database, with 2 of 4 ethics signals verified.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | unverified | We have not verified certified vegan formulations for this brand. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 3 distinct certifications across this brand's products. |
| Certifications | on file | B Corp, Global Recycled Standard, PETA Approved |
Scored with our public methodology.
The New Denim Project at a glance
The New Denim Project offers 1 product on EthiCompare across Kitchen & Dining, with an average ethics score of 96/10 and recurring certifications including B Corp, Global Recycled Standard, PETA Approved.
Is The New Denim Project ethical and cruelty-free? Read the verdict
Standards & certifications
Verified credentials appearing across The New Denim Project's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Sourcing100/10
- Animal Welfare100/10
- Environment98/10
- Labor94/10
- Transparency92/10
Categories covered
Where The New Denim Project shows up across our directory.
- Kitchen & Dining1
What reviewers highlight
Strengths mentioned most often across The New Denim Project's products.
- ✓Incredible environmental savings
- ✓Large size is very functional
- ✓Elegant, minimalist aesthetic
Sustainability commitments
"Saves approximately 2,000 liters of water per set compared to virgin cotton linens."
Products from The New Denim Project
High-quality table linens made from industry textile waste in Guatemala, featuring oversized dimensions and high-contrast edges for low-vision accessibility.
Common questions about The New Denim Project
Is The New Denim Project cruelty-free?+
We have no cruelty-free certification on file for The New Denim Project's scored products. Absence of a certification is not proof of animal testing, but it does mean nothing independent has been verified.
How does The New Denim Project score overall?+
The New Denim Project averages 96/100 across the 1 products we have scored, using public certifications, sourcing disclosures and controversy records.
Who owns The New Denim Project?+
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
What are the best alternatives to The New Denim Project?+
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.