Is The New Denim Project ethical and cruelty-free?
Yes — The New Denim Project scores 96/100 on EthiCompare, one of the stronger ratings in our database, with 2 of 4 ethics signals verified.
The evidence, signal by signal
Cruelty-freeverified
At least one product in our database carries a third-party cruelty-free certification.
Vegan optionsunverified
We have not verified certified vegan formulations for this brand.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 3 distinct certifications across this brand's products.
Scored with our public methodology.
The New Denim Project products we score

High-quality table linens made from industry textile waste in Guatemala, featuring oversized dimensions and high-contrast edges for low-vision accessibility.
More on The New Denim Project
Is The New Denim Project ethical? FAQs
Is The New Denim Project cruelty-free?+
At least one product in our database carries a third-party cruelty-free certification.
Does The New Denim Project have vegan products?+
We have not verified certified vegan formulations for this brand.
Does The New Denim Project sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is The New Denim Project's ethics score?+
The New Denim Project averages 96/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to The New Denim Project?+
See our full list of ethical alternatives to The New Denim Project for better-scoring options in the same categories.