Yes — True Natural scores 88/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | verified | Certified vegan products appear in this brand's range. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 5 distinct certifications across this brand's products. |
| Certifications | on file | USDA Organic, Vegan, Cruelty-Free, Leaping Bunny, Climate Neutral |
Scored with our public methodology.
True Natural offers 1 product on EthiCompare across Beauty & Personal Care, with an average ethics score of 88/10 and recurring certifications including USDA Organic, Vegan, Cruelty-Free.
Is True Natural ethical and cruelty-free? Read the verdict
Verified credentials appearing across True Natural's product range.
Average scores across our scoring pillars.
Where True Natural shows up across our directory.
Strengths mentioned most often across True Natural's products.
"Packaged in infinitely recyclable aluminum bottles; facility powered by solar; carbon offset via reforestation; biodegradable formula."
1 of 1 product
A fast-rising Amazon #1 Best Seller in Natural Shampoo, this Italian-made duo uses organic rosemary, mint, and aloe to gently cleanse all hair types for a suburban family. Made in a B Corp-style small batch facility in Sicily, it comes in recyclable aluminum bottles, reducing plastic waste. Ideal for families seeking ethical, effective, and affordable salon-quality hair care.
"My whole family switched to this set and we all love it. My kids' scalp irritations are gone, and my hair feels so clean but not stripped. The mint smell is amazing."
True Natural Organic Shampoo & Conditioner Set – Rosemary & Mint"True Natural delivers on ethics with USDA organic ingredients and aluminum bottles. The scent is invigorating, but those with super dry curls might need a leave-in."
True Natural Organic Shampoo & Conditioner Set – Rosemary & Mint"Great that it's made in Italy with organic oils. We're a family of 5 and one set lasts us 2 months. Packaging is recyclable – big plus."
True Natural Organic Shampoo & Conditioner Set – Rosemary & MintNo EthiCompare member reviews yet — open any product to write the first one.
Cruelty-free credentials appear on part of True Natural's range in our data. Check the certification badges on each product page — coverage is rarely brand-wide.
True Natural averages 88/100 across the 1 products we have scored, using public certifications, sourcing disclosures and controversy records.
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.