Is True Natural ethical and cruelty-free?
Yes — True Natural scores 88/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
The evidence, signal by signal
Cruelty-freeverified
At least one product in our database carries a third-party cruelty-free certification.
Vegan optionsverified
Certified vegan products appear in this brand's range.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 5 distinct certifications across this brand's products.
Scored with our public methodology.
True Natural products we score
A fast-rising Amazon #1 Best Seller in Natural Shampoo, this Italian-made duo uses organic rosemary, mint, and aloe to gently cleanse all hair types for a suburban family. Made in a B Corp-style small batch facility in Sicily, it comes in recyclable aluminum bottles, reducing plastic waste. Ideal for families seeking ethical, effective, and affordable salon-quality hair care.
More on True Natural
Is True Natural ethical? FAQs
Is True Natural cruelty-free?+
At least one product in our database carries a third-party cruelty-free certification.
Does True Natural have vegan products?+
Certified vegan products appear in this brand's range.
Does True Natural sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is True Natural's ethics score?+
True Natural averages 88/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to True Natural?+
See our full list of ethical alternatives to True Natural for better-scoring options in the same categories.