Is Waken ethical?
RecommendedYes — Waken scores 92/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | verified | Certified vegan products appear in this brand's range. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 4 distinct certifications across this brand's products. |
| Certifications | on file | Vegan, Cruelty-Free, FSC Certified, Climate Neutral |
Scored with our public methodology.
Waken at a glance
Waken offers 1 product on EthiCompare across Beauty & Personal Care, with an average ethics score of 92/10 and recurring certifications including Vegan, Cruelty-Free, FSC Certified.
Is Waken ethical and cruelty-free? Read the verdict
Standards & certifications
Verified credentials appearing across Waken's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Environment98/10
- Animal Welfare95/10
- Transparency92/10
- Labor90/10
- Sourcing88/10
Categories covered
Where Waken shows up across our directory.
- Beauty & Personal Care1
What reviewers highlight
Strengths mentioned most often across Waken's products.
- ✓Beautiful packaging design
- ✓Effective cleaning and whitening
- ✓No harsh chemical aftertaste
Sustainability commitments
"The tube is made of aluminum which can be recycled forever. The cap is made from recycled plastic."
Products from Waken
An award-winning UK brand offering a sophisticated, fluoride-based alternative to plastic-tube toothpastes, housed in a beautiful, infinitely recyclable aluminum tube.
Common questions about Waken
Is Waken cruelty-free?+
Cruelty-free credentials appear on part of Waken's range in our data. Check the certification badges on each product page — coverage is rarely brand-wide.
How does Waken score overall?+
Waken averages 92/100 across the 1 products we have scored, using public certifications, sourcing disclosures and controversy records.
Who owns Waken?+
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
What are the best alternatives to Waken?+
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.