Fact-checked profiles · 55 brands
Compare two brands' claims
Choose two brands to see, side by side, how many of their profile claims we checked, which ones were wrong or unsupported, and the sources behind each correction.
Brands with audited profiles
| Brand | Claims checked | Corrected | Removed | Accuracy |
|---|---|---|---|---|
| 32 | 2 | 2 | 88% | |
| 29 | 3 | 4 | 76% | |
| 35 | 4 | 4 | 77% | |
| 21 | 1 | 1 | 90% | |
| 39 | 11 | 6 | 56% | |
| 26 | 4 | 2 | 77% | |
| 31 | 3 | 5 | 74% | |
| 24 | 2 | 2 | 83% | |
| 43 | 4 | 6 | 77% | |
| 27 | 2 | 2 | 85% | |
| 25 | 1 | 1 | 92% | |
| 34 | 6 | 1 | 79% | |
| 45 | 10 | 2 | 73% | |
| 30 | 6 | 1 | 77% | |
| 25 | 4 | 0 | 84% | |
| 37 | 4 | 4 | 78% | |
| 25 | 5 | 1 | 76% | |
| 32 | 9 | 3 | 63% | |
| 20 | 2 | 2 | 80% | |
| 29 | 5 | 5 | 66% | |
| 27 | 6 | 2 | 70% | |
| 18 | 0 | 3 | 83% | |
| 32 | 5 | 5 | 69% | |
| 26 | 4 | 1 | 81% | |
| 38 | 7 | 5 | 68% | |
| 22 | 4 | 2 | 73% | |
| 28 | 6 | 2 | 71% | |
| 27 | 7 | 3 | 63% | |
| 32 | 5 | 2 | 78% | |
| 33 | 3 | 2 | 85% | |
| 26 | 5 | 2 | 73% | |
| 34 | 3 | 3 | 82% | |
| 31 | 11 | 2 | 58% | |
| 30 | 3 | 1 | 87% | |
| 17 | 2 | 1 | 82% | |
| 30 | 5 | 5 | 67% | |
| 19 | 5 | 1 | 68% | |
| 25 | 4 | 0 | 84% | |
| 21 | 3 | 4 | 67% | |
| 29 | 5 | 6 | 62% | |
| 36 | 7 | 7 | 61% | |
| 27 | 3 | 2 | 81% | |
| 22 | 2 | 1 | 86% | |
| 30 | 6 | 1 | 77% | |
| 24 | 4 | 0 | 83% | |
| 31 | 6 | 0 | 81% | |
| 43 | 13 | 2 | 65% | |
| 27 | 5 | 2 | 74% | |
| 26 | 6 | 0 | 77% | |
| 27 | 4 | 2 | 78% | |
| 43 | 4 | 4 | 81% | |
| 24 | 4 | 2 | 75% | |
| 25 | 3 | 1 | 84% | |
| 25 | 3 | 1 | 84% | |
| 24 | 3 | 2 | 79% |
What we checked
Each sentence in the brand profile: ownership, testing policy, certifications, packaging, recalls and controversies.
How we rated it
A claim is 'corrected' when sources showed different facts, and 'removed' when no reliable source supported it.
What it doesn't say
Accuracy describes our profile text, not the brand's ethics. A brand can have accurate claims and still score poorly.
Want to check one specific claim? Try the claims checker.
Frequently asked questions
Where does this comparison come from?+
From our line-by-line fact-check of 55 brand profiles. Every sentence was compared with company websites, regulator and court records and news reports; inaccurate sentences were corrected and unsupported ones removed.
What is the claims accuracy figure?+
The share of checked claims in our profile that needed no correction. It measures how well our earlier profile text held up, not how ethical the brand is.
Is this the same as the ethics score?+
No. Ethics scores on product pages are AI-assisted catalogue assessments across five recorded dimensions. This page shows the evidence trail behind profile text.
How we researchWhy are only 55 brands available?+
Only these profiles have been through the full source-by-source audit so far. More brands will be added as they are checked.