Is Always ethical and cruelty-free?
Not really — Always fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Always, a Procter & Gamble brand, is a leading menstrual care product widely available but faces ethical scrutiny regarding ingredient transparency, animal testing, and environmental impact, though it has made some sustainability commitments.
The evidence, signal by signal
Cruelty-freeflagged
Parent company P&G may conduct animal testing where required by law, including for products sold in China.
Vegan optionsunverified
No dedicated vegan range; products likely contain non-vegan materials.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: P&G aims for 100% recyclable packaging by 2030 and has launched plastic-free pads in select markets.
Scored with our public methodology. Profile last updated 2026-09-14.
More on Always
Is Always ethical? FAQs
Is Always cruelty-free?+
Parent company P&G may conduct animal testing where required by law, including for products sold in China.
Does Always have vegan products?+
No dedicated vegan range; products likely contain non-vegan materials.
Does Always sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Always's ethics score?+
Always averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Always?+
See our full list of ethical alternatives to Always for better-scoring options in the same categories.