Is Always sustainable?

We do not yet score enough Always products to give the brand a sustainability rating. P&G aims for 100% recyclable packaging by 2030 and has launched plastic-free pads in select markets.

We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.

The evidence behind the answer

Cruelty-freeflagged

Parent company P&G may conduct animal testing where required by law, including for products sold in China.

Third-party certifiedflagged

No independent certifications recorded on the products we track.

Scored with our public methodology.

More on Always

Always: frequently asked

Is Always sustainable?+

We do not yet score enough Always products to give the brand a sustainability rating. P&G aims for 100% recyclable packaging by 2030 and has launched plastic-free pads in select markets.

Always: Cruelty-free?+

Parent company P&G may conduct animal testing where required by law, including for products sold in China.

Always: Vegan options?+

No dedicated vegan range; products likely contain non-vegan materials.

Always: Sells in mainland China?+

Selling through mainland Chinese retail has historically triggered post-market animal testing.

Always: Third-party certified?+

No independent certifications recorded on the products we track.

What is Always's ethics score?+

Always averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.