Is Beautycounter ethical and cruelty-free?
Yes — Beautycounter scores 92/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
Beautycounter is a leading clean beauty brand and B Corp dedicated to setting stricter safety standards through its 'Never List' of 2,800+ questionable ingredients. The brand combines high-performance cosmetics with rigorous third-party certifications and a strong focus on supply chain transparency and legislative advocacy.
The evidence, signal by signal
Cruelty-freeverified
Cruelty-free; no animal testing performed on ingredients or finished products.
Vegan optionsunverified
Not 100% vegan; offers a mix of vegan and non-vegan (beeswax/carmine) products.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 3 distinct certifications across this brand's products.
Public pledges: 100% recyclable, refillable, or compostable packaging by 2025.
Scored with our public methodology. Profile last updated 2026-08-12.
Beautycounter products we score
A high-performing, refillable cream blush that combines rigorous ingredient safety with luxury performance and sustainable packaging.
Is Beautycounter ethical? FAQs
Is Beautycounter cruelty-free?+
Cruelty-free; no animal testing performed on ingredients or finished products.
Does Beautycounter have vegan products?+
Not 100% vegan; offers a mix of vegan and non-vegan (beeswax/carmine) products.
Does Beautycounter sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Beautycounter's ethics score?+
Beautycounter averages 92/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Beautycounter?+
See our full list of ethical alternatives to Beautycounter for better-scoring options in the same categories.