Is Brilliant Earth ethical and cruelty-free?
Yes — Brilliant Earth scores 92/100 on EthiCompare, one of the stronger ratings in our database, with 2 of 4 ethics signals verified.
Brilliant Earth is a leading global retailer of ethically sourced jewelry, specializing in diamonds and gemstones with a focus on transparency and environmental responsibility. As a certified B Corp, the company maintains high standards for social and environmental performance while advocating for systemic reform in the jewelry industry.
The evidence, signal by signal
Cruelty-freeunverified
Does not conduct animal testing; products are inorganic.
Vegan optionsunverified
All jewelry is free of animal-derived materials.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 8 distinct certifications across this brand's products.
Public pledges: Aims for 100% recycled or Fairmined metals by 2025 and maintains Carbon Neutral status.
Scored with our public methodology. Profile last updated 2026-07-16.
Brilliant Earth products we score
A quintessential ethical luxury piece crafted from recycled gold and Beyond Conflict Free™ diamonds.
Luxury lab-grown diamond studs featuring ethically sourced recycled 14k gold and Beyond Conflict Free™ standards.
A quintessential ethical engagement ring featuring Beyond Conflict Free™ diamonds and recycled precious metals, backed by industry-leading transparency standards.
Superior ethical alternative to mined diamonds, featuring carbon-neutral lab diamonds set in recycled 14k gold. A timeless staple for the conscious consumer seeking luxury without the environmental or social toll of traditional mining.
Is Brilliant Earth ethical? FAQs
Is Brilliant Earth cruelty-free?+
Does not conduct animal testing; products are inorganic.
Does Brilliant Earth have vegan products?+
All jewelry is free of animal-derived materials.
Does Brilliant Earth sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Brilliant Earth's ethics score?+
Brilliant Earth averages 92/100 across 4 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Brilliant Earth?+
See our full list of ethical alternatives to Brilliant Earth for better-scoring options in the same categories.