Is Charmin ethical and cruelty-free?
Not really — Charmin fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Charmin, owned by Procter & Gamble, is a leading toilet paper brand with significant environmental impacts from its use of virgin tree fibers and is not considered an ethical choice by most sustainability advocates due to lack of recycled content and concerns over supply chain deforestation, though it has made some pledges toward responsible sourcing.
The evidence, signal by signal
Cruelty-freeflagged
Parent company P&G does not test on animals except where required by law, which may apply in China.
Vegan optionsunverified
No specific vegan range; product contains no animal ingredients but not certified vegan.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Aims for 100% FSC-certified virgin fiber by 2025, with reductions in emissions and water use.
Scored with our public methodology. Profile last updated 2026-09-14.
More on Charmin
Is Charmin ethical? FAQs
Is Charmin cruelty-free?+
Parent company P&G does not test on animals except where required by law, which may apply in China.
Does Charmin have vegan products?+
No specific vegan range; product contains no animal ingredients but not certified vegan.
Does Charmin sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Charmin's ethics score?+
Charmin averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Charmin?+
See our full list of ethical alternatives to Charmin for better-scoring options in the same categories.