Is Ivory ethical and cruelty-free?
Not really — Ivory fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Ivory, a historic American brand known for its mild bar soap, is now a subsidiary of The Procter & Gamble Company (P&G). While it lacks independent ethical certifications and is not cruelty-free (selling in China where animal testing is required), it has made broad corporate sustainability pledges through its parent company.
The evidence, signal by signal
Cruelty-freeflagged
Ivory, through its parent company P&G, conducts or commissions animal testing where required by law, including for products sold in China.
Vegan optionsunverified
Ivory does not offer a dedicated vegan line; some products may be free of animal-derived ingredients but are not labeled as vegan.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: P&G's Ambition 2030 goals include 50% reduction in virgin plastic, 100% recyclable packaging, and net-zero greenhouse gas emissions by 2040.
Scored with our public methodology. Profile last updated 2026-09-16.
More on Ivory
Is Ivory ethical? FAQs
Is Ivory cruelty-free?+
Ivory, through its parent company P&G, conducts or commissions animal testing where required by law, including for products sold in China.
Does Ivory have vegan products?+
Ivory does not offer a dedicated vegan line; some products may be free of animal-derived ingredients but are not labeled as vegan.
Does Ivory sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Ivory's ethics score?+
Ivory averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Ivory?+
See our full list of ethical alternatives to Ivory for better-scoring options in the same categories.