Is Ivory sustainable?
We do not yet score enough Ivory products to give the brand a sustainability rating. P&G's Ambition 2030 goals include 50% reduction in virgin plastic, 100% recyclable packaging, and net-zero greenhouse gas emissions by 2040.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeflagged
Ivory, through its parent company P&G, conducts or commissions animal testing where required by law, including for products sold in China.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Scored with our public methodology.
More on Ivory
Ivory: frequently asked
Is Ivory sustainable?+
We do not yet score enough Ivory products to give the brand a sustainability rating. P&G's Ambition 2030 goals include 50% reduction in virgin plastic, 100% recyclable packaging, and net-zero greenhouse gas emissions by 2040.
Ivory: Cruelty-free?+
Ivory, through its parent company P&G, conducts or commissions animal testing where required by law, including for products sold in China.
Ivory: Vegan options?+
Ivory does not offer a dedicated vegan line; some products may be free of animal-derived ingredients but are not labeled as vegan.
Ivory: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Ivory: Third-party certified?+
No independent certifications recorded on the products we track.
What is Ivory's ethics score?+
Ivory averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.