Is Maybelline sustainable?
We do not yet score enough Maybelline products to give the brand a sustainability rating. L'Oréal reports packaging and carbon targets at group level; Maybelline runs a make-up recycling scheme in some markets.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeflagged
Not certified cruelty-free. Maybelline states it does not test on animals except where required by law.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Scored with our public methodology.
More on Maybelline
Maybelline: frequently asked
Is Maybelline sustainable?+
We do not yet score enough Maybelline products to give the brand a sustainability rating. L'Oréal reports packaging and carbon targets at group level; Maybelline runs a make-up recycling scheme in some markets.
Maybelline: Cruelty-free?+
Not certified cruelty-free. Maybelline states it does not test on animals except where required by law.
Maybelline: Vegan options?+
Some individual products are vegan-formulated, but the brand holds no third-party vegan certification.
Maybelline: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Maybelline: Third-party certified?+
No independent certifications recorded on the products we track.
What is Maybelline's ethics score?+
Maybelline averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.