Is Native ethical and cruelty-free?
Mostly — Native scores 75/100. It clears our bar on 2 of 4 ethics signals, with gaps worth checking before you buy.
The evidence, signal by signal
Cruelty-freeverified
At least one product in our database carries a third-party cruelty-free certification.
Vegan optionsunverified
We have not verified certified vegan formulations for this brand.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 2 distinct certifications across this brand's products.
Scored with our public methodology.
Native products we score
A popular, aluminum-free deodorant with natural ingredients, Leaping Bunny certified, but uses plastic packaging and is owned by Unilever.
More on Native
Is Native ethical? FAQs
Is Native cruelty-free?+
At least one product in our database carries a third-party cruelty-free certification.
Does Native have vegan products?+
We have not verified certified vegan formulations for this brand.
Does Native sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is Native's ethics score?+
Native averages 75/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Native?+
See our full list of ethical alternatives to Native for better-scoring options in the same categories.