Is Nivea sustainable?

We do not yet score enough Nivea products to give the brand a sustainability rating. Beiersdorf reports climate targets and a rising share of recycled plastic packaging, but holds no third-party cruelty-free or vegan certification for Nivea.

We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.

The evidence behind the answer

Cruelty-freeflagged

Not certified cruelty-free. Beiersdorf says it does not test on animals unless required by law, the exemption that applies to mainland China market access.

Third-party certifiedflagged

No independent certifications recorded on the products we track.

Scored with our public methodology.

More on Nivea

Nivea: frequently asked

Is Nivea sustainable?+

We do not yet score enough Nivea products to give the brand a sustainability rating. Beiersdorf reports climate targets and a rising share of recycled plastic packaging, but holds no third-party cruelty-free or vegan certification for Nivea.

Nivea: Cruelty-free?+

Not certified cruelty-free. Beiersdorf says it does not test on animals unless required by law, the exemption that applies to mainland China market access.

Nivea: Vegan options?+

A few Nivea lines are marked vegan, but the core range uses lanolin, beeswax and other animal-derived ingredients.

Nivea: Sells in mainland China?+

Selling through mainland Chinese retail has historically triggered post-market animal testing.

Nivea: Third-party certified?+

No independent certifications recorded on the products we track.

What is Nivea's ethics score?+

Nivea averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.