Is Paula's Choice ethical and cruelty-free?

84/100 EthiCompare ethics score

Yes — Paula's Choice scores 84/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.

Paula's Choice is a science-driven skincare brand recognized for its commitment to ingredient transparency, cruelty-free practices, and high-performance formulas. While not fully vegan, the brand maintains rigorous safety standards and has recently intensified its sustainability efforts through B Corp certification and global recycling initiatives.

The evidence, signal by signal

Cruelty-freeverified

Cruelty-free and Leaping Bunny certified; does not test on animals at any stage of production.

Vegan optionsunverified

Majority vegan; animal-derived ingredients like beeswax are clearly disclosed on ingredient lists.

Sells in mainland Chinaverified

The brand does not sell through channels that require mainland China post-market testing.

Third-party certifiedverified

We record 4 distinct certifications across this brand's products.

Public pledges: Committed to Net Zero by 2040 and 100% recyclable, reusable, or compostable packaging by 2025.

Scored with our public methodology. Profile last updated 2026-07-28.

Paula's Choice products we score

Earth Sourced Perfectly Natural Cleanser
92Excellent
Leaping BunnyFSC CertifiedB Corp
4.5 (2,100)

A 98% natural origin cleanser designed for sensitive skin, backed by a brand renowned for ingredient transparency and scientific rigor.

The UnScrub

Paula's Choice

The UnScrub

$$
76Excellent
Leaping BunnyEWG Verified
4.5 (1,100)

A revolutionary physical exfoliant that uses pressure-sensitive jojoba beads instead of plastic microbeads, prioritizing skin barrier health and environmental safety.

See the full Paula's Choice brand profile

Is Paula's Choice ethical? FAQs

Is Paula's Choice cruelty-free?+

Cruelty-free and Leaping Bunny certified; does not test on animals at any stage of production.

Does Paula's Choice have vegan products?+

Majority vegan; animal-derived ingredients like beeswax are clearly disclosed on ingredient lists.

Does Paula's Choice sell in mainland China?+

The brand does not sell through channels that require mainland China post-market testing.

What is Paula's Choice's ethics score?+

Paula's Choice averages 84/100 across 2 products we score on certifications, sourcing, labour, packaging and transparency.

What are the best alternatives to Paula's Choice?+

See our full list of ethical alternatives to Paula's Choice for better-scoring options in the same categories.