Is Paula's Choice sustainable?
Broadly yes — Paula's Choice averages 84/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Committed to Net Zero by 2040 and 100% recyclable, reusable, or compostable packaging by 2025.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeverified
Cruelty-free and Leaping Bunny certified; does not test on animals at any stage of production.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Scored with our public methodology.
More on Paula's Choice
Paula's Choice: frequently asked
Is Paula's Choice sustainable?+
Broadly yes — Paula's Choice averages 84/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Committed to Net Zero by 2040 and 100% recyclable, reusable, or compostable packaging by 2025.
Paula's Choice: Cruelty-free?+
Cruelty-free and Leaping Bunny certified; does not test on animals at any stage of production.
Paula's Choice: Vegan options?+
Majority vegan; animal-derived ingredients like beeswax are clearly disclosed on ingredient lists.
Paula's Choice: Sells in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
Paula's Choice: Third-party certified?+
We record 4 distinct certifications across this brand's products.
What is Paula's Choice's ethics score?+
Paula's Choice averages 84/100 across 2 products we score on certifications, sourcing, labour, packaging and transparency.