Is Pura ethical and cruelty-free?
Yes — Pura scores 94/100 on EthiCompare, one of the stronger ratings in our database, with 1 of 4 ethics signals verified.
The evidence, signal by signal
Cruelty-freeunverified
No third-party cruelty-free certification found on the products we track.
Vegan optionsunverified
We have not verified certified vegan formulations for this brand.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 3 distinct certifications across this brand's products.
Scored with our public methodology.
Pura products we score
A 100% plastic-free, stainless steel bottle that grows with your child, featuring modular silicone tops to transition from nipple to straw to sport cap.
More on Pura
Is Pura ethical? FAQs
Is Pura cruelty-free?+
No third-party cruelty-free certification found on the products we track.
Does Pura have vegan products?+
We have not verified certified vegan formulations for this brand.
Does Pura sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is Pura's ethics score?+
Pura averages 94/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Pura?+
See our full list of ethical alternatives to Pura for better-scoring options in the same categories.