Does Pureology test on animals?
No animal testing conducted by brand; compliance required where law mandates, e.g., China.
Animal testing rarely happens at the brand's own bench. The questions that decide the answer are whether suppliers test, whether the parent company tests, and whether the brand sells through channels that can require post-market testing.
The evidence behind the answer
Cruelty-freeverified
No animal testing conducted by brand; compliance required where law mandates, e.g., China.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Scored with our public methodology.
More on Pureology
Pureology: frequently asked
Does Pureology test on animals?+
No animal testing conducted by brand; compliance required where law mandates, e.g., China.
Pureology: Cruelty-free?+
No animal testing conducted by brand; compliance required where law mandates, e.g., China.
Pureology: Vegan options?+
Entire product line is 100% vegan, certified by The Vegan Society.
Pureology: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Pureology: Third-party certified?+
No independent certifications recorded on the products we track.
What is Pureology's ethics score?+
Pureology averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.