Leaping Bunny
The strictest globally recognised cruelty-free certification with supplier audits.
What it is
Run by Cruelty Free International and the Coalition for Consumer Information on Cosmetics, Leaping Bunny certifies that no new animal testing is used at any stage of product development — by the brand, its ingredient suppliers, or third parties on its behalf.
How it's verified
Brands adopt a fixed Cut-Off Date for animal-tested ingredients, monitor their entire supply chain annually, and submit to independent third-party audits. Unlike PETA's Beauty Without Bunnies, Leaping Bunny audits ingredient suppliers directly.
What to look for
The bunny-leaping logo with 'Cruelty Free International' or 'Leaping Bunny Program' text. Verify the brand at leapingbunny.org — the searchable database is updated quarterly.
Watch out for
A logo without 'Leaping Bunny' wordmark may be the unrelated PETA bunny. Both are valid but the standards differ.
What it doesn't cover
Leaping Bunny does not certify vegan status — products may still contain animal-derived ingredients. It also does not address ingredient safety, environmental impact or labour conditions.
Top Leaping Bunny-certified products
The highest-scoring products in our database that carry Leaping Bunny certification.
A highly concentrated, versatile cleaner formulated for tough tasks like outdoor furniture and gardening tools, without synthetic dyes or fragrances.
An ultra-ethical, multipurpose skin salve made with organic oils and fair-trade beeswax, setting the gold standard for corporate responsibility.
A truly organic, non-toxic dog shampoo that sets the gold standard for safety and environmental purity in pet grooming.
The gold standard for multi-purpose ethical cleaning, featuring organic oils and fair trade sourcing in a post-consumer recycled bottle.
A multi-use, fair-trade organic soap that is gentle enough for pets yet effective at removing grime and odors.
The gold standard for multi-purpose ethical cleaning, this concentrated soap is built on fair trade principles and regenerative agriculture.
Quite literally the gold standard for ethical sourcing, this coconut oil supports regenerative agriculture and fair wages for thousands of farmers in Sri Lanka.
A truly organic, non-toxic grooming solution that sets the gold standard for pet safety and environmental responsibility.
The gold standard for ethical personal and pet care. Dr. Bronner’s Peppermint Pure-Castile Soap is biodegradable, fair trade, and highly concentrated for multi-purpose use.
Frequently asked
Can a Leaping Bunny brand sell in mainland China?+
Historically no — Chinese regulators required animal testing on imported general cosmetics. Reforms since 2021 have created a cruelty-free pathway for most general cosmetics, and Leaping Bunny now permits certified brands to use it.