Is Ritual ethical and cruelty-free?
Yes — Ritual scores 92.4/100 on EthiCompare, one of the stronger ratings in our database, with 4 of 4 ethics signals verified.
Ritual is a highly-rated health and wellness brand recognized for its industry-leading commitment to ingredient transparency and third-party verification. As a Certified B Corp, the company maintains rigorous standards for social and environmental performance while focusing on traceable, science-backed formulations.
The evidence, signal by signal
Cruelty-freeverified
Cruelty-free: No animal testing is performed on ingredients or finished products.
Vegan optionsverified
100% Vegan; all products are plant-based and use lichen-derived Vitamin D3.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 12 distinct certifications across this brand's products.
Public pledges: Targeting 100% sustainable packaging by 2025 and committed to net-zero carbon emissions.
Scored with our public methodology. Profile last updated 2026-08-13.
Ritual products we score
A transparently-sourced, delayed-release multivitamin designed specifically for women to fill key nutrient gaps without unnecessary fillers.
A transparently-sourced delayed-release multivitamin with vegan omega-3s, designed for optimal nutrient absorption.
A transparent, meticulously sourced multivitamin designed specifically for women. Ritual focuses on 'gap-filling' nutrition using high-bioavailability forms of essential nutrients, all contained in a patented delayed-release capsule.
A transparently-sourced delayed-release multivitamin featuring a patented beadlet-in-oil design to ensure optimal absorption and stomach comfort.
A scientifically formulated, delayed-release multivitamin known for its industry-leading 'Visible Supply Chain' and sustainable practices.
A meticulously traceable pea protein with a complete amino acid profile, designed for transparency-minded athletes.
Is Ritual ethical? FAQs
Is Ritual cruelty-free?+
Cruelty-free: No animal testing is performed on ingredients or finished products.
Does Ritual have vegan products?+
100% Vegan; all products are plant-based and use lichen-derived Vitamin D3.
Does Ritual sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Ritual's ethics score?+
Ritual averages 92.4/100 across 12 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Ritual?+
See our full list of ethical alternatives to Ritual for better-scoring options in the same categories.