Is Ritual sustainable?
Broadly yes — Ritual averages 92.4/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Targeting 100% sustainable packaging by 2025 and committed to net-zero carbon emissions.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeverified
Cruelty-free: No animal testing is performed on ingredients or finished products.
Third-party certifiedverified
We record 12 distinct certifications across this brand's products.
Scored with our public methodology.
More on Ritual
Ritual: frequently asked
Is Ritual sustainable?+
Broadly yes — Ritual averages 92.4/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Targeting 100% sustainable packaging by 2025 and committed to net-zero carbon emissions.
Ritual: Cruelty-free?+
Cruelty-free: No animal testing is performed on ingredients or finished products.
Ritual: Vegan options?+
100% Vegan; all products are plant-based and use lichen-derived Vitamin D3.
Ritual: Sells in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
Ritual: Third-party certified?+
We record 12 distinct certifications across this brand's products.
What is Ritual's ethics score?+
Ritual averages 92.4/100 across 12 products we score on certifications, sourcing, labour, packaging and transparency.