Is Simple ethical and cruelty-free?
Not really — Simple fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Simple is a UK-based skincare brand focused on gentle, sensitive-skin-friendly products, but its ethical profile is limited by a lack of independent certifications, a parent company (Unilever) with mixed sustainability records, and no official vegan or cruelty-free status.
The evidence, signal by signal
Cruelty-freeflagged
Brand does not test on animals itself but products are sold in China where post-market animal testing is required by law.
Vegan optionsunverified
Simple has no official vegan range; many products contain animal-derived ingredients.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: Parent company Unilever targets 100% recyclable packaging by 2025 and reduced virgin plastic use; Simple uses some recycled content and FSC-certified cardboard.
Scored with our public methodology. Profile last updated 2026-09-15.
More on Simple
Is Simple ethical? FAQs
Is Simple cruelty-free?+
Brand does not test on animals itself but products are sold in China where post-market animal testing is required by law.
Does Simple have vegan products?+
Simple has no official vegan range; many products contain animal-derived ingredients.
Does Simple sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Simple's ethics score?+
Simple averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Simple?+
See our full list of ethical alternatives to Simple for better-scoring options in the same categories.