Is Simple sustainable?
Simple is owned by Unilever
Since 2010, Simple operates under Unilever. Parent-company policies (animal testing, palm oil sourcing, lobbying) can affect the ethics profile even when the sub-brand markets itself as independent.
We do not yet score enough Simple products to give the brand a sustainability rating. Its stated commitments, per the brand profile we hold: Parent company Unilever targets 100% recyclable packaging by 2025 and reduced virgin plastic use; Simple uses some recycled content and FSC-certified cardboard.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeflagged
Simple does not test on animals itself but products are sold in China where post-market animal testing is required by law.
Third-party certifiednot independently verified
We don't track any of this brand's products yet, so product-level certifications are unchecked.
Scored with our public methodology.
How to check this yourself
Sustainability claims are only as good as the evidence behind them. Before you buy:
- Prefer independent certifications with a public register (B Corp, Fair Trade, FSC, GOTS, USDA Organic) over self-declared badges.
- Check whether the claim covers the whole product or one ingredient, and whether packaging is genuinely recyclable where you live.
- Look for dated, measurable targets and progress reports rather than open-ended pledges.
More on Simple
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Simple: frequently asked
Is Simple sustainable?+
We do not yet score enough Simple products to give the brand a sustainability rating. Its stated commitments, per the brand profile we hold: Parent company Unilever targets 100% recyclable packaging by 2025 and reduced virgin plastic use; Simple uses some recycled content and FSC-certified cardboard.
Simple: Cruelty-free?+
Simple does not test on animals itself but products are sold in China where post-market animal testing is required by law.
Simple: Vegan options?+
Simple has no official vegan range; many products contain animal-derived ingredients.
Simple: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Simple: Third-party certified?+
We don't track any of this brand's products yet, so product-level certifications are unchecked.