Is The Ordinary sustainable?
We do not yet score enough The Ordinary products to give the brand a sustainability rating. Aims for 100% recycled or recyclable packaging by 2025; parent company targets 50% reduction in virgin plastic by 2030.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeverified
Brand claims no animal testing, but parent company Estée Lauder sells in China where post-market testing may occur.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Scored with our public methodology.
More on The Ordinary
The Ordinary: frequently asked
Is The Ordinary sustainable?+
We do not yet score enough The Ordinary products to give the brand a sustainability rating. Aims for 100% recycled or recyclable packaging by 2025; parent company targets 50% reduction in virgin plastic by 2030.
The Ordinary: Cruelty-free?+
Brand claims no animal testing, but parent company Estée Lauder sells in China where post-market testing may occur.
The Ordinary: Vegan options?+
All products are vegan and free from animal-derived ingredients.
The Ordinary: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
The Ordinary: Third-party certified?+
No independent certifications recorded on the products we track.
What is The Ordinary's ethics score?+
The Ordinary averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.