Who owns The Ordinary?
The Ordinary is owned by Estée Lauder, which has held the brand since 2021. DECIEM (parent of The Ordinary) fully acquired by Estée Lauder in 2021.
Ownership sourceOwnership at a glance
Estée Lauder's ethics record
Aveda is Leaping Bunny certified and 100% vegan; MAC and several sister brands are not cruelty-free. The group reports renewable-electricity and refillable-packaging targets.
Other brands Estée Lauder owns
Ownership records come from company brand directories, filings and acquisition announcements. Read our methodology.
Who owns The Ordinary? FAQs
Who owns The Ordinary?+
The Ordinary is owned by Estée Lauder, which has held the brand since 2021. The Estée Lauder Companies own Aveda, Origins, MAC Cosmetics, Bobbi Brown, Le Labo and The Ordinary (via Deciem).
When did Estée Lauder buy The Ordinary?+
Estée Lauder has owned The Ordinary since 2021.
Does the parent company change whether The Ordinary is ethical?+
It changes where your money ends up. Certifications like Leaping Bunny and B Corp are audited at brand level, so The Ordinary can hold marks its parent does not — but group-level policies on animal testing, sourcing and lobbying still apply to the profits.
What other brands does Estée Lauder own?+
In our database, Estée Lauder also owns Aveda, MAC Cosmetics, Origins.